More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]
Music video network Vevo has launched a number of holiday-themed channels on connected TVs (CTV) in the US and UK, available through New Year’s Eve. Vevo’s largest holiday TV lineup to date features carefully curated, 24-hour linear programming ranging from traditional Christmas music, such as Silent Night and O Holy Night, to family classics, such […]
F1 TV will be launching on connected TV devices, including Apple TV, Amazon Fire TV, and Google TV set-top-boxes, ahead of the Sao Paulo Grand Prix in Brazil on November 14th. Fans will now be able to watch the conclusion to the championship battle on their large-screen devices. F1 TV, which was revamped with new […]
Media and technology company Origin has launched its newest native solution for Connected TV (CTV), Origin Slate. Following a year of development and stealth testing with over a dozen live linear channels, Origin Slate aims to fill unsold ad spots with highly engaging, custom-branded native content that enhances the viewer’s in-channel experience and enables channel […]
A Forrester Consulting study commissioned by sell-side digital advertising platform PubMatic uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and […]
A survey of more than 1,000 US adults from marketing solutions company Vericast reveals that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains. Vericast conducted the survey to assess consumer behaviour towards CTV. The results indicate opportunities for brands and marketers to better engage […]
In a move they say will create a global best-in-class Connected TV (CTV) advertising experience, digital advertising technology providers VideoByte and VideoBridge are merging the two companies The combined company will operate under the VideoByte brand effective immediately and merge full business operations through Q4 2021. “Our organisations share a similar outlook as we look […]
Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]
Programmatic video platform Tremor Video, has unveiled a new programmatic audio solution for advertisers designed to expand seamlessly their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA. “With audio content continuing to grow and gain […]
Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expanded partnership, integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. “Viant’s expertise and CTV scalability uniquely position us to bring this […]