The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating

Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]

Canadian multiplay operator Bell has revealed its latest TV innovation with the launch of Bell Streamer, an all-in-one 4K HDR streaming device powered by Android TV that enables customers to bring all their favourite live TV, movies and on demand content directly to their big screens with Alt TV and the top streaming services and […]