Connected TV performance advertising platform tvScientific, has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by […]
Cognitiv, a provider of deep learning AI for marketers, today announced the launch of Cognitiv Performance CTV, a new solution that combines advertisers’ first party data and Cognitiv’s proprietary data assets to create a custom, unique deep learning CTV buying algorithm, enabling superior campaign results at scale. Advertisers will now be able to deterministically measure […]
Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]
NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]
Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]
tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]
Rotana Media Group is a Pan-Arab media company with assets spanning TV, Movies, Audio, and advertising sales. Their media offerings have earned them a dominant position in the media marketplace, not only in the MENA region but also now supporting their expansion into new markets.Admongrel is a media technology business focusing on innovative Connected TV […]
The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]
Smart TV operating system and content platform provider VIDAA USA, and video delivery and ad insertion solutions specialist SeaChange International have partnered to develop jointly a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally. VIDAA will provide a seamless interface to bring SeaChange Xstream platform customers […]
Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability. When using Inventory Library on Invest DSP, buyers have access to premium, curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs. […]