Channel 4 has partnered with The Happy Egg Co. on Tiny Farmers – a family-friendly episode exploring what  makes an egg happy. The branded entertainment content is fronted by Harriet Cowan known for Clarkson’s Farm and comedian Jessica Knappett (The Inbetweeners Movie, Taskmaster). Produced by Interstellar TV, Tiny Farmers sees Harriet and Jessica joined by hen […]

Channel 4 has reported that it “led the way” in converting youth audiences to streaming in 2025, while growth among adults outpaced the biggest streaming platforms in the UK. Channel 4’s 16-34 viewers streamed 53 per cent of their overall Channel 4 viewing across 2025 – the first time a major commercial broadcaster has passed […]

Everyone TV has announced that its free live and on‑demand streaming platform, Freely, surpassed 1 million weekly users across the Christmas week (commencing December 22nd). Data shows accelerated growth, which has continued into 2026, doubling since the half a million users previously announced in September 2025. This makes Freely the fastest growing TV platform in […]

UKTV’s U streaming service – featuring thousands of hours of free, British content – is now available on Channel 4 streaming. The launch provides Channel 4 viewers with the ability to stream UKTV originals and BBC classics – both catch-up and boxsets – alongside Channel 4’s programming, enhancing viewer choice and convenience, while ensuring viewers […]

Channel 4 Sales has secured a two-year deal with Ford as the lead sponsor of Channel 4 Documentaries, extending their partnership from January 2026 to December 2027.  The deal continues a collaboration between both parties that began in 2021, with Ford’s branding set to feature across broadcast, streaming, and a dedicated Channel 4 Digital pot […]

Five brand-new contestants are set to grasp the opportunity to impress the mighty Taskmaster Greg Davies, under the vigilant observation of Little Alex Horne, in season 21 of Taskmaster the International Emmy nominated, and BAFTA and Rose D’Or winning show. The fearless five who have signed up to leave all dignity at the door and […]

Channel 4 has revealed a snapshot of the nation’s viewing habits for 2025, in a roundup of facts that reveal how audiences spent their time in front of the screen – plus a look back on content highlights from the year. This year to date has seen the broadcaster achieve what it describes as “significant […]

US chat show host Jimmy Kimmel is to share a message with the UK in The Alternative Christmas Message airing on Channel 4 this Christmas Day. Kimmel has had an eventful year; the US chat show host was taken off the air in September following comments made in the wake of the murder of Charlie […]

The Confédération Africaine de Football has announced a record 20 media rights partnerships across over 30 European territories for the upcoming TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 which will kick-off on December 21st. Building on the landmark deal with Channel 4 in the UK – the first time all 52 AFCON matches […]

Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand. The deal will see Lactalis brands Président and Galbani sponsor Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus food content on U&Dave, U&W […]