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Channel 4

Channel 4 Sales, Great Network sign ad sales partnership

Channel 4 Sales has been appointed as an advertising sales partner in the UK and Ireland for the Great Network, owned by Narrative Entertainment, the independent free-to-air broadcaster. The multi-year partnership, kicking off in January 2026, expands Channel 4 Sales’ scale, bringing the Great channels into its portfolio. Channel 4 Sales replaces Sky Media and […]

November 21, 2025

Channel 4 Sales secures Plusnet sponsorship deal for U&Dave strands

Channel 4 Sales, the advertising sales representative for UKTV, has secured Plusnet as the sponsor for two key U&Dave programming strands. Internet service provider Plusnet will sponsor Weekday Primetime on U&Dave and U&Dave Comedy across U’s streaming platforms, as well as having a minimum of ten channel idents appear across the U&Dave channel daily. Starting […]

November 20, 2025

Channel 4 Sales launching Smart Ad Engine

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative within minutes based on their existing online footprint and social media presence, visualising the potential transformative power […]

November 18, 2025

All3Media signs first deals for Wildgaze Films’ Trespasses

Independent distributor All3Media International has signed its first deals for Wildgaze Films’ Trespasses, the four-part tale of forbidden love, set against the backdrop of the Troubles in 1970s Belfast, as the show launches on Channel 4 and wins wide critical acclaim. Movistar Plus+ (Spain), YLE (Finland), DR (Denmark), SVT (Sweden) and RTV (Slovenia) are among […]

November 18, 2025

Channel 4 sees 222m streaming views in October

Channel 4 reports that it was once again the fastest growing of the leading commercial streamers in October. Retaining top spot for a second month running, October saw Channel 4 set industry benchmarks while setting records including an all-time high for youth streaming, according to Barb data. Channel 4 set a new streaming high of […]

November 13, 2025

TiVo report: UK app viewing of broadcaster TV surpasses over-the-air

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its 2025 TiVo UK Video Trends Report, calling for established broadcasters to keep innovating to meet UK audience’s evolving digital habits. For the first time, the report reveals more than half (52.7 per cent) of broadcaster television content is being watched via apps […]

November 4, 2025

Beaverbrooks sponsors Channel 4 festive content

Channel 4 Sales has secured national diamond, jewellery and watch retailer Beaverbrooks as the official sponsor of its Festive Entertainment programming across Channel 4 and UKTV. The partnership, running through November and December 2025, sees Beaverbrooks aligning with holiday season programming including drama Dear Father Christmas (W/T) plus Kirstie’s Christmas Craft and Snowtrain at Christmas, alongside festive […]

November 4, 2025

FilmFear collection returns to Channel 4

Channel 4 has announced the return of its FilmFear collection which is available to stream throughout this spooky season. A selection of first plays, familiar favourites, cult films and classics, this year’s offering is led by the network premieres of director Edgar Wright’s Film4-backed Last Night in Soho; last year’s cinema success, the Late Night […]

October 24, 2025

Channel 4’s Dispatches deploys AI presenter

Channel 4’s Dispatches has become the first British TV programme to use an AI presenter – as part of a deliberate on-screen stunt to show how convincing artificial intelligence has become. The episode – which aired on October 20th on Channel 4, and is now available to stream – investigated how AI automation is reshaping […]

October 21, 2025

Channel 4 launches digital news podcasts for Gen Z

Channel 4 has announced two new podcasts aimed at Gen Z audiences. Untangled fronted by Stacey Dooley and Ben Zand and A News Thing hosted by the comedians of A Comedy Thing by Channel 4, will offer young audiences duly impartial and fact-checked response to the week’s biggest news stories. A News Thing is an enlightening weekly […]

October 21, 2025