Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy and Production to deliver campaigns across TV, streaming, sponsorship, and branded entertainment. ​ Partnerships and Sponsorship will manage campaigns across the full Channel 4 ecosystem, from […]

Channel 4 has posted its best-ever day on record for streaming views (October 7th), and reports it was the biggest streamer among commercial broadcasters for 16-34 viewing in September (460 million viewer minutes). According to BARB data, Channel 4 streaming viewer minutes grew by 36 per cent year on year in September, putting it ahead […]

The British Red Cross has announced its first-ever TV partnership with Channel 4. The campaign launches kicks off during an ad-break when Gogglebox airs from 9pm on 10th October 10th, marking the start of a new 5-year brand strategy which sees the charity appear in new places. The partnership, brokered by newly appointed media agency […]

Channel 4 and UKTV have announced a multi-year carriage agreement that will offer audiences thousands of hours of free content from UKTV’s U service via Channel 4 streaming. The deal enhances the range of programming on Channel 4 streaming, while expanding further availability for the U service. From January 2026, Channel 4 streaming audiences will […]

Channel 4 has reported that September 30th was its biggest streaming day on record with 6.9 million views. Driven by a mix of reality, factual, drama and documentaries, the figure surpasses Channel 4’s previous all-time high of 6.4 million in October 2024. More than 4.5 million views were driven in total by Married At First […]

Channel 4 has secured the broadcast rights to The Boat Race in a multi-year agreement. At the Presidents’ Challenge event held at Somerset House, at which the losing crew from the previous year’s Boat Race formally challenges the winning crew to a race, Channel 4 will be welcomed as the new home of The Boat […]

Channel 4’s foreign affairs programme Unreported World marks its 25th anniversary this week, reflecting on a track record of propelling foreign journalism to worldwide audiences ahead of its latest season launching in October. It comes as the broadcaster announces the slate for its upcoming season, featuring episodes looking at the unsolved murders of the Arab […]

Channel 4 has become the first public sector broadcaster (PSB) to launch new channels – 4Reality, 4Homes and 4Life – on the Freely streaming service. 4Reality (channel 67) is home to the Channel 4’s popular reality TV titles such as Married At First Sight, Naked Attraction and First Dates; 4Homes (channel 68) features Channel 4’s […]

Following the success of Channel 4 and Universal Pictures Content Group’s adaptation of Judith Kerr’s classic picture book Mog’s Christmas (HarperCollins Children’s Books) in 2023, Lupus Films has announced that Channel 4 has commissioned a seasonal special based on Kerr’s picture book Mog’s Bad Thing (1 x 24’).  Lupus Films has additionally announced that it […]

The UK’s Public Service Broadcasters have used the occasion of the Royal Television Society Cambridge Convention to publish a joint letter calling for five specific actions they suggest will not only safeguard but, more importantly, enhance public service broadcasting. The letter reads: “The UK’s Public Service Broadcasters may be rivals when it comes to ratings, […]