Advanced-Television can exclusively reveal that Channel 4 Sales has signed a year-long sponsorship deal with homeware and interiors brand Habitat for Channel 4’s Inspired Living programming strand. The sponsorship will appear across Channel 4, E4, More4 and Channel 4 streaming, showcasing the Habitat brand alongside programming that aims to celebrates creativity, lifestyle and self-expression including […]

The Taskmaster Greg Davies and his efficient assistant Alex Horne are back on their respective thrones as the BAFTA and Rose D’Or winning Taskmaster returns with its highly anticipated season 21 which launches at 9pm on April 9th on Channel 4 and 10pm BST / 5pm EST / 2pm PST on the Taskmaster YouTube Channel across the rest of […]

Channel 4 Sales has secured a broadcast sponsorship deal with Autotrader, the UK car marketplace, to officially sponsor coverage of The Great British Bake Off franchise for six months. The sponsorship launches on March 22nd when the new season of The Great Celebrity Bake Off for SU2C airs. Autotrader will sponsor linear broadcasts of The […]

Channel 4 has revealed that Stand Up To Cancer 2025 prompted meaningful attitudinal shifts among viewers, according to a survey. Stand Up To Cancer UK is a joint national fundraising campaign from Cancer Research UK and Channel 4, bringing the nation together to accelerate life-saving research. The night of programming on Channel 4 reached 4.7 […]

Channel 4’s commercial arm, Channel 4 Sales, has announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK — […]

Channel 4 has announced that Jonathan Allan, interim CEO, is departing the organisation. During his time at Channel 4 Allan, who joined the organisation in 2011, has held the offices of Chief Commercial Officer and Chief Operating Officer. He has been interim CEO since  summer 2025 – the ninth Chief Executive in its 44-year history […]

UK public service broadcasters are making attempts to persuade the government to expand the list of sports crown jewels – the core sporting events protected for free-to-air (FTA) TV. A plea from the BBC to add the Six Nations Championship to the group of events that must be offered to terrestrial channels was rejected in […]