BBC Studios Digital Brands has launched Affinity Network, a new advertising architecture spanning five verticals: Family, Our World, Entertainment, Auto and Food & Travel, anchored by brands including Bluey, BBC Earth and Top Gear, with further verticals to follow. Affinity Family launches first, bringing together an array of children’s brands, family content and creators into […]

BBC Studios and Lego Entertainment have unveiled Lego Bluey Shorts – a new way for fans to experience the world of Bluey, with 10 iconic moments conveyed in animated Lego brick form – such as Bluey and Bingo’s Magic Xylophone and Musical Statue games. The 10 x 2-minute short-form series is available to watch on […]

Bluey Cake Off, a new digital series celebrating creativity, cakes and celebrated Bluey moments and characters has launched on the official Bluey channel on YouTube and Bluey.TV  The celebrity-packed series features 7 x 4-6-minute episodes, with new episodes released weekly on Tuesdays. In each episode, well-known personalities step into the kitchen for a Bluey-themed baking challenge, […]

CBeebies is bringing more Bluey content to families with the free-to-air launch of Bluey Minisodes. Twenty episodes of these bite-sized Bluey stories will be available on CBeebies and BBC iPlayer featuring more laugh-out-loud and heart-warming moments with Bluey, Bingo, Mum Chilli and Dad Bandit. One episode will drop each day from today (June 22nd). The […]

BBC Studios Digital Brands has appointed Lindsay Turner as VP Digital Growth and Strategy to lead its advertising proposition and commercial partnerships, as the business retains its position as the number one YouTube watch time platform in its global competitor set for the second consecutive year. BBC Studios Digital Brands connects advertisers with audiences around […]

Bluey fans  can now step into one of Bluey and Bingo’s favourite places with the launch of Bluey’s Library, a new, free interactive digital experience available on the official Bluey website – developed in collaboration with children’s digital agency Jollywise and Ludo Studio. Bluey’s Library brings storytelling to life, allowing users to explore a playful […]

Bluey’s Quest for The Gold Pen, an adventure game inspired by the BAFTA and multi-Emmy Award-winning series Bluey, is now available on Nintendo Switch, Nintendo Switch 2, PlayStation 4, PlayStation 5, Xbox Series X|S and PC via Steam and the Epic Games Store. The game is made by PM Studios and Radical Forge, in collaboration […]

Bluey and her family are coming to Apple Arcade – taking over five popular games with exclusive updates for a limited-time crossover in-game event starting from May 21st. Families and fans can dive into the Bluey fun across Crossy Road Castle, stitch., puffies., Suika Game+ and Disney Coloring World+, without interruptions from ads or in-app purchases. These […]

BBC Studios and the Lego Group have unveiled new range of playsets expanding the Bluey portfolio across Lego Duplo, Lego 4+ and Lego 5+. The four new sets for ages 2 – 5+ years, will launch globally from June 1st and will provide even more opportunities for families to play and connect with Bluey and […]

Following the creative recognition for the 2025 Bluey publishing programme at Bologna Children’s Book Fair, which won Best Preschool Licensing Project at the Bologna Licensing Awards last week, Penguin Random House Children’s Licensing and BBC Studios have announced another milestone for the Bluey brand with over 4 million books sold in the UK through TCM. […]