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Apple TV

Apple TV+ raises prices

Apple TV+ has raised its subscription fee for monthly subscribers. In the UK, the streaming platform’s cost per month has gone up by £1 to £9.99 a month, but an annual cost remains the same at £89 per year. It means an Apple TV+ has now doubled in price since it was first launched in […]

August 23, 2025

Data: Consumers more willing to share info for personalised ads

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

August 19, 2025

Data: Leading streamers expanded titles by 5% in Q2

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global SVoD services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5 per cent, from February to May […]

May 29, 2025

Data: Prime Video, Apple TV+ lead new subs in Q1

Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]

April 24, 2025

Nielsen: Streaming takes largest US TV share to date

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

April 16, 2025

Prime Video launches Apple TV+ add-on in Japan, ​​​​​​​Netherlands

Apple TV+ in now available via Prime Video in Japan and the Netherlands as an add-on subscription. Until April 24th, new customers and eligible returning customers can subscribe to Apple TV+ for 200 yen (€1.25) per month for three months. Prime members who subscribe to Apple TV+ via Prime Video will have access to series […]

April 9, 2025

India: Prime Video launches Apple TV+ add-on

Apple TV+ is now available via Prime Video in India as an add-on subscription. Available at INR 99 (€1.07) per month, Prime members who subscribe to Apple TV+ via Prime Video can stream exclusive content, including series such as Ted Lasso,Shrinking, Severance (pictured), Silo, Slow Horse and The Morning Showas well as movies including Wolfs […]

April 2, 2025

Research: SVoD services struggling for identity

Hub Entertainment Research has released its annual Evolution of Video Branding study, which tracks how branding of networks, providers, and shows impact what viewers choose to watch. The latest findings confirm that while viewers may be aware of many streaming services, they struggle to make sense of what exactly makes one service better than another. […]

March 17, 2025

Report: Significant increase in sports content on SVoD services

Gracenote, the content data business unit of Nielsen, has reported that five of the top SVoD services globally – Prime Video, Apple TV+, Disney+, Paramount+ and Netflix – have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programmes by more than 72 per cent in the recent quarter, […]

February 26, 2025

Apple TV app now on Android

The Apple TV app is now available to download from Google Play on Android mobile devices — including phones, tablets, and foldables — offering Android users access to Apple Original series and films on Apple TV+, along with MLS Season Pass, the home of Major League Soccer. Available globally, Apple says the the Apple TV […]

February 13, 2025