Advanced Television

Apple TV

Data: SVoD programming shrinks in Q4; Sports content rises

Gracenote has updated its Data Hub with Q4 2025 data. Key highlights from the new release include a decrease in total SVoD programming compared to the previous quarter, and an uptick in sports content across both SVoD and FAST platforms. Q4 2025 Data Hub Update Highlights SVoD Video distribution across five global SVoD providers (Apple […]

November 25, 2025

Report: 58% of UK homes have fewer than 3 streaming subs

Samba TV has released its State of Streaming: UK Q4 2025 report. The data spotlights a maturing UK streaming market defined by genre loyalty and careful content curation, both from platforms and from budget-conscious households. Over half of UK households have fewer than three streaming subscriptions, according to the report. UK households demonstrate selective subscription behaviour, […]

November 13, 2025

Apple acquires F1 rights in US

Formula 1 has announced a five-year deal with Apple to become the sport’s exclusive US broadcast partner from 2026. The news follows on from F1 The Movie, the Apple Original Film, which was released internationally in cinemas and IMAX venues in June and will make its global streaming debut date on Apple TV on December […]

October 17, 2025

Apple TV+ drops the +

Apple has revealed that its Apple TV+ streaming service is to be known henceforth simply as Apple TV – the same name as its streaming hardware device. The rebranding was announced within a press release pertaining to F1 The Movie coming to the streaming platform this December. “Apple TV+ is now simply Apple TV, with […]

October 14, 2025

Apple TV+ raises prices

Apple TV+ has raised its subscription fee for monthly subscribers. In the UK, the streaming platform’s cost per month has gone up by £1 to £9.99 a month, but an annual cost remains the same at £89 per year. It means an Apple TV+ has now doubled in price since it was first launched in […]

August 23, 2025

Data: Consumers more willing to share info for personalised ads

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

August 19, 2025

Data: Leading streamers expanded titles by 5% in Q2

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global SVoD services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5 per cent, from February to May […]

May 29, 2025

Data: Prime Video, Apple TV+ lead new subs in Q1

Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]

April 24, 2025

Nielsen: Streaming takes largest US TV share to date

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

April 16, 2025

Prime Video launches Apple TV+ add-on in Japan, ​​​​​​​Netherlands

Apple TV+ in now available via Prime Video in Japan and the Netherlands as an add-on subscription. Until April 24th, new customers and eligible returning customers can subscribe to Apple TV+ for 200 yen (€1.25) per month for three months. Prime members who subscribe to Apple TV+ via Prime Video will have access to series […]

April 9, 2025