Advanced Television

Ampere Analysis

AVMSD Directive: Obligations implemented in 14 countries

The AVMSD Directive could be reopened in 2026, and is the subject of a Netflix appeal in Belgium, but it is being implemented in 14 countries, according to French public funding organisation CNC. All implementations are similar to the voluntary French regulation which became the first to be enacted in 2020. Revealed at Series Mania […]

April 2, 2025From Pascale Paoli-Lebailly in Paris

Research: Algorithms beat word-of-mouth for content choices

According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]

March 26, 2025

Analysis: F1 sponsorship spend hits $2.9bn

As it reaches its 75th season, Formula 1 is enjoying impressive initial sponsorship growth of 10 per cent versus 2024 as cryptocurrency and SAS/software players compete to support teams, reports Ampere Analysis. The popularity of Netflix’s Drive to Survive series is partly responsible for the growth in profits for another year. Trackside, a flurry of […]

March 13, 2025

Data: Commissioners banking on superheroes and crime

More than two-thirds of the top 100 most popular movies and TV shows in 2024 were based on existing ideas and intellectual property (IP) according to data from Ampere Analysis. With their proven track record of attracting and retaining audiences, pre-established franchises are the cornerstone of entertainment success, leveraging existing ideas to create opportunities for […]

March 6, 2025

Research: Streaming revenue overtakes public TV in Europe

Research from Ampere Analysis shows that total revenues from paid streaming services (including subscriptions and advertising) surpassed public TV revenue (from taxes, licence fees and advertising) in Europe for the first time in 2024. Streaming has enjoyed strong growth in Europe, with Ampere predicting a 37 per cent increase in revenue to reach €38.4 billion […]

March 4, 2025

Research: Smart TV viewing time soars

Research by Ampere Analysis shows that among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the US. Time spent watching content on Smart TVs has increased by 27 per cent since Q1 2021. This means almost one-third (31 per cent) of viewing time among Internet users is via […]

February 24, 2025

Forecast: Streamers to spend $12.5bn on sports rights in 2025

Streamers will account for a fifth of global sports rights spend in 2025 according to Ampere Analysis sports media rights data. Their combined spend on sports rights is forecast to reach $12.5 billion (€11.9bn) this year. Much of this growth is driven by the expanding sports budgets of Netflix and Amazon, however, sports streaming platform […]

February 17, 2025

Analysis: Western Europe leads Crime & Thriller production

Western Europe hit a record volume of Crime & Thriller production orders from leading global streaming platforms in 2024, reaching 94 titles. That’s equivalent to a 43 per cent share of all commissions by major streamers in the genre, more than the North American (NAM) and Asia Pacific (APAC) regions combined. The main beneficiary has […]

February 14, 2025

Forecast: Netflix in Australia’s top 3 ad-supported streamers by 2027

Forecasts from Ampere Analysis predict that Netflix is set to become the third-largest ad-supported streaming service in Australia by 2027. Ampere expects that the global streamer will generate north of A$150 million (€90.2m) in advertising revenue in Australia in 2027. Broadcaster-run streaming services 7Plus and 9Now will be the only professional streaming services to earn […]

February 13, 2025

Forecast: Streamers to lead global content spend in 2025

Forecasts from Ampere Analysis predict that global content spend will increase by just 0.4 per cent year-on-year to reach $248 billion (€239.7bn) in 2025. This follows a 2 per cent growth in content investment in 2024 driven by increased ad spend on the US Presidential Election, the Paris Olympics, and the resolution of the 2023 […]

February 4, 2025