As subscription OTT services reach saturation in many mature markets, they are increasingly on the lookout for new opportunities to grow their subscriber base, reports Ampere Analysis. Towards the end of the 2010s,  APAC emerged as the new battleground for the global streamers. But with its latest deal, Netflix is now casting its eye on […]

Between April and June 2025, the volume of ads on Prime Video in the US increased by just over 50 per cent, according to data released by Ampere Analysis. The streaming service is now showing 4 to 6 minutes of commercials for every hour of content viewed. “Amazon’s ad load is now close to that of […]

Research from Ampere Analysis highlights the subscribing behaviour of people aged 18 to 34. These viewers pay more than other age groups for their content services but are more likely to churn if they fail to get the service they crave. The research found that of those thinking of leaving their SVoD service, over a […]

Nearly four in 10 (38 per cent) of YouTube’s global monthly active users now watch more traditional TV and film content on the platform. Documentaries, TV shows and films are included in the top five most-watched content types on YouTube, according to consumer research by Ampere Analysis. YouTube has the largest active user base of […]

More than half (55 per cent) of US studio movies took 90 days or more to hit subscription streaming platforms in 2024, according to research by Ampere Analysis. The 90-day new normal for big-budget films reflects studios’ revived strategy of encouraging US audiences back to cinemas by delaying movie releases on streaming. With box office […]

A new pilot study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a detailed look at the British Screen Industry’s off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build an inclusive and adaptable workforce for the UK screen industry. Forming part of ScreenSkills’ 5 year strategic plan, this first […]

Analysis from Ampere has revealed that the European women’s football leagues continue to be undervalued, despite the growing popularity of the sport. With fans, TV audiences, and the willingness to pay for Europe’s women’s leagues increasing, their current rights valuation, which stands at approximately 0.5 per cent of the value of the men’s leagues, looks […]

A report from Ampere Analysis reveals the importance of South Korean content to Netflix globally, which accounts for 85 (or 17 per cent) of the top 500 most popular non-US shows and films on the streaming platform. Since 2023, South Korean content has been second only to US content for total viewing hours recorded, according […]

The AVMSD Directive could be reopened in 2026, and is the subject of a Netflix appeal in Belgium, but it is being implemented in 14 countries, according to French public funding organisation CNC. All implementations are similar to the voluntary French regulation which became the first to be enacted in 2020. Revealed at Series Mania […]

According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]