Avid has announced an extended agreement with Amazon MGM Studios to integrate Avid’s creative tools, Media Composer and Avid NEXIS, on Amazon Web Services (AWS). The new integration enables the studio’s customers to deploy Avid’s editing and storage solutions via the cloud to fit their specific production needs. The collaboration is part of Amazon MGM […]
Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, connectivity, and ad formats. APS helps publishers grow their businesses with Amazon insights and infrastructure, and was recently recognised as a leader in the Forrester […]
Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on […]
Pocket.watch, the kids and family creator media company, is expanding its premium creator portfolio with the addition of nine new kids and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering an impressive 10.6 billion monthly views and over 902 billion lifetime views. New partners include Not Enough Nelsons, […]
Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]
Prime Video is now shoppable with Shop the Show, Amazon’s fan-fueled shopping experience. The new feature, initially available in the US, delivers a seamless customer-first experience that allows viewers to simultaneously watch and shop their favourite content without interruption. The second-screen mobile experience is built around natural fan behaviour, enabling customers to discover toys, apparel […]
According to a report from technology intelligence firm ABI Research, the number of newly launched active digital and software-defined satellites in orbit supporting cloud-native networks is projected to exceed 10,000 by 2031, driven by the rise of next-generation Low Earth Orbit (LEO) satellite networks and network unification efforts. “As the United States, Europe and China […]
XITE, the music video platform, is expanding its footprint in the US with the launch of two new channels – XITE Christian Hits and XITE Gospel – on Prime Video. At the same time, XITE Christian Hits and XITE Reggae Vibes have joined the growing lineup on Fire TV Channels. On Prime Video, XITE Christian […]
Prime Video has announced that the Japanese Amazon Original drama series Marry My Husband will premiere exclusively on Prime Video on June 27th. Prime Video customers in more than 240 countries and territories worldwide will be able to enjoy weekly episodes of the series. Based on the popular NAVER web novel, this Japan-Korea joint project […]