With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
Verve, a digital media company that provides AI-driven ad-software solutions, has announced that Grant Gudgel will serve as its new SVP of marketing. Gudgel has spent his entire career in the digital advertising space. He spent four years in leadership roles at Teads, where he rolled out and ran all North American operations of Teads […]
Bitmovin’s latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it comes to ad insertion. It also demonstrates a disconnect between sustainability efforts and cost implications Key Challenges and Opportunities from the Report This year’s Video Developer Report saw advertising (15 per cent) remain […]
According to YouTube CEO Neal Mohan, TV screens have overtaken mobile as the “primary device for YouTube viewing in the US”. Mohan, writing in his annual letter from the CEO, said it is an indication that “YouTube is the new television.” “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes […]
BBC research provides a warning around the use of AI assistants to answer questions about news, with factual errors and the misrepresentation of source material affecting AI assistants. The findings show: 51 per cent of all AI answers to questions about the news were judged to have significant issues of some form 19 per cent […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
MINT, A specialist in AI-powered Advertising Resource Management (ARM) software, has acquired info³, an international IT company specialising in Intelligence Management Solutions for the media and marketing functions. With a client portfolio featuring some of the world’s largest multi-national brands—including L’Oréal, Beiersdorf, Richemont, Lactalis, Kering, Cooper, and Longchamp — info³ brings a wealth of experience in […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
StackAdapt, the AI-powered programmatic advertising platform, has announced a $235 million (€226.4m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and four other investors. This funding values StackAdapt at approximately $2.5 billion, with annual revenues of […]
Mediapro has announced an expanded collaboration with Google Cloud to create an innovation laboratory specialised in the application of generative artificial intelligence (gen AI) for the Media and Entertainment industry. Mediapro is already developing different generative video and image creation solutions, as well as personalised assistants for this industry. Mediapro began their collaboration with Google Cloud […]