StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. StackAdapt is the first programmatic advertising platform to natively […]
Thousands of public and private news media around the world have joined an initiative by the European Broadcasting Union and WAN-IFRA calling on AI developers to help ensure that Artificial Intelligence is safe, reliable and beneficial for the news ecosystem and the public. The initiative – News Integrity in the Age of AI – proposes […]
Telenor Group has reported that it increased Q1 revenues “during a quarter of global economic instability due to fast-changing tariffs and geopolitical turmoil”. This unpredictability has also created new business opportunities for the Nordics telco. First quarter highlights include: Service revenues of NOK 16.1 billion (€1.3bn) Adjusted EBITDA of NOK 8.6 billion Free cash flow […]
Cosmonova Broadcast is integrating an AI voice translation module. This new feature will enable clients to localise content quickly on a global scale. The AI Dubbing technology, powered by artificial intelligence, will deliver high-accuracy multilingual translations with natural-sounding voices that preserve the characteristics of the original speaker. This versatility makes it suitable for both live […]
UK commercial PSB Channel 4 has published its principles as how it sees, and plans to use Artificial Intelligence (AI) in its future activities. Outlining its mission statement regarding AI usage, the broadcaster said: “At Channel 4, we believe AI is here to support human creativity, not replace it. So we’re not handing the keys […]
Kyndryl, a provider of mission-critical enterprise technology services, has announced the opening of its new Kyndryl AI Innovation Lab Liverpool at the iconic Royal Liver Building. The new office welcomes customers from the UK and beyond and offers advisory and co-creation services led by Kyndryl Consult. It opens with a team of AI and software […]
MarketCast, a technology- and data-enabled market research firm, has announced that Amy Fenton and Paul Forgue have been appointed Co-Presidents. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers. They succeed CEO John Batter, who is transitioning […]
Ease Live, an Evertz company specialising in interactive graphics for TV, OTT and mobile, has announced the launch of Dataport, its groundbreaking Artificial Intelligence (AI) Workflow Tool. This innovative solution is set to transform how video distributors design, execute, and manage complex workflows, making it significantly easier and faster to integrate interactive graphical overlays into […]
Madhive, the unified operating system for local media, has announced the launch of Maverick AI, an intelligence layer designed specifically to accelerate and optimsze every step of an advertising campaign from pitch to payment. As the technology backbone for some of the industry’s leading broadcasters and media companies, Madhive’s white-labeled operating system is used to […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]