AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing teams access data and manage campaigns. Built on Anthropic’s Model Context Protocol framework, AppsFlyer MCP connects AppsFlyer’s APIs to leading LLMs, enabling marketers to work more efficiently […]
Since Reddit’s initial public offering (IPO) in 2024, the platform has captured the media industry’s attention with its high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8 billion (€1.5bn) this year, finds WARC. Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly […]
Kyndryl, a provider of mission-critical enterprise technology services, today launched the Kyndryl Agentic AI Framework, a new approach to deploying agentic AI to augment human teams. The enterprise-grade Framework orchestrates and dispatches a portfolio of specialised, self-directed, self-learning AI agents that dynamically respond to shifting conditions and keep humans in the loop for oversight. The […]
The EBU Digital Committee has entered a new chapter under the leadership of its recently elected Chair, Philippe Keutgen, Media Platforms Strategy and Partnerships Advisor at RTBF. Keutgen has delivered his first message: the committee will be a driver of action, innovation, and value for all Members, large and small. “I want to steer us […]
Daniel Efergan, former Executive Creative Director of Interactive & Innovation at animation studio Aardman, has launched a consultancy that will advise production companies on navigating the challenges and maximising the opportunities of AI. Aardman will be Efergan’s first client. Working with production companies across the worlds of animation, filmmaking and games, the new consultancy will […]
WSC Sports, the AI-driven platform for sports content automation, has announced a multiyear partnership with Kings League, the sports entertainment property founded by Gerard Piqué. Kings League will adopt multiple WSC Sports solutions to scale content creation across its expanding global footprint. That includes WSC’s recently enhanced Essentials plan now featuring sports-first Digital Asset Management […]
Moonvalley, the AI research company building foundational AI video models and tools trained exclusively on licensed content, has raised $84 million (€71.8m) in additional funding led by existing investor General Catalyst. The round includes strategic investments from entertainment and sports agency Creative Artists Agency (CAA), AI cloud CoreWeave, and Comcast Ventures. Existing investors Khosla Ventures […]
smartclip, RTL Group’s adtech business, has announced the launch of Sidekicks, a new agentic AI platform designed to address practical challenges in the media industry. Developed in collaboration with its subsidiary Realytics, the platform combines Realytics’ media intelligence with smartclip’s process and workflow automation — delivering intelligent, secure agentic AI solutions for cross-media operations. The […]
Major League Soccer is redefining the intersection of sports and technology by actively piloting innovations that are transforming fan engagement, athlete performance, match officiating and content production. The league’s long-term strategy focuses on embedding AI, advanced wearables, immersive digital tools, and data-driven analytics directly into the fabric of the sport—positioning MLS as a proving ground […]
MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately. Fenton has over 30+ years in the media industry. Prior to joining MarketCast nearly three years ago, she held senior leadership roles at top firms, such as Nielsen, Ipsos […]