A report from Quilty Analytics says that satellite-based Internet of Things (IoT) has kicked into gear over the past few years. Currently, more than a dozen new operators are planning to launch over 1,000 satellites focused on IoT, says Quilty. The analyst asks how big an opportunity this explosion in service offerings represents? “The industry […]
By 2027, 5G subscriptions are forecast to reach 4.4 billion globally, unleashing a massive consumer base demanding increasingly immersive experiences and wireless engagement made better by 5G. A recent report commissioned by mobile and video technology research and development company InterDigital, and written by market research firm Futuresource Consulting, examines the video innovations, emerging use […]
Digital video advertising spend surged 49 per cent in 2021 and is expected to increase an additional 26 per cent to $49.2 billion (€46.6bn) in 2022 according to IAB’s 2021 Video Ad Spend and 2022 Outlook report. Released at the 2022 IAB NewFronts, in conjunction with Standard Media Index (SMI) and Advertiser Perceptions, the report […]
Currently, tech giants do not contribute a fair share to the deployment of telecom networks, while generating network-related costs of tens of billion euros, notes telecoms trade body ETNO, who suggests this weakens Europe’s capacity to swiftly achieve connectivity targets. According to a report, Europe’s internet ecosystem: socio-economic benefits of a fairer balance between tech […]
A study by three Korean academics suggests that although the direct effect of media consumption through BitTorrent to TV viewership is negative, the indirect effect that mediates Internet buzz is positive, which dilutes the negative effect of digital piracy. In a paper for Information & Management, Dongyeon Kim, assistant professor at the Department of Business […]
According to home-media consumer intelligence specialist Aluma, a scheme being tested by Netflix in three South American countries requiring account owners to pay an extra $3 for each out-of-home user would see 13 per cent of adult Netflix account holders cancel their service if implemented in the US; an event made more certain by the […]
Research by SolitaireBliss has revealed that Cambridge is the best UK city to live for gamers. The research studied data within UK cities to determine the best cities for gamers to live based on four categories: average download speed, gaming stores in the local area, local gaming culture, which was determined by local gaming events […]
A report – UK Advertising’s Adspend Review: The Pandemic Effect – which marks the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, reveal the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9 billion (€37.9bn) in 2021, equating to growth of 34.3 per cent […]
Just over half (51 per cent) of TV content viewers in the US currently subscribe to a traditional cable/satellite service, according to the State of Pay TV, OTT & SVOD 2022 report from Horowitz Research. This represents another substantial decrease in traditional video subscriptions. The same survey in 2021 measured cable/satellite penetration at 63 per […]
Sixty-one per cent of French homes subscribe to at least one SVoD service as of January 2022, up nine per cent since January 2020, according to the Submix2022 study carried out by consulting firm BearingPoint. The growth was mainly driven by Netflix which is installed in 61 per cent of all SVoD homes (up 4 […]