More people are taking out new contracts and securing better deals with their broadband provider after being reminded their contract is up, according to new Ofcom research. In February 2020, Ofcom introduced rules requiring phone, broadband and pay-TV providers to warn customers when their current contract is ending, and what they could save by signing […]
A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]
Findings from a study on the rise of family co-viewing among streaming audiences commissioned by ad-supported streaming specialist, Future Today, suggest that 94 per cent of parents have upped co-viewing in the last year. “There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and […]
This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]
In March, Netgem teamed with Point Topic and commissioned an independent firm to conduct a UK survey on TV and streaming habits, ISPs and what channels people were watching. The study suggests that even though bundling of pay-TV is still high at 45 per cent of households, adoption of streaming services is even higher – […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have launched a new International Knowledge Exchange event for their members. The Exchange, starting as a twice-yearly event, will create opportunities […]
According to the Global Pay TV Forecasts report from analyst firm Digital TV Research, 19 million more pay-TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion (€23.8bn) over the same period. “Between 2021 and 2027, 86 countries will add pay-TV subs and 52 countries will lose subscribers,” advises […]
The Asia Video Industry Association (AVIA) has held its third Future of Video India virtual conference to much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all round economic recovery and an economic rebound that is much broader based and across multiple sectors. Mihir […]
In today’s world with ubiquitous online subscriptions, sometimes password sharing means putting sensitive information at risk. And it’s especially ill-advised during this golden age for hackers and digital thieves, suggests authentication platform Beyond Identity. Nevertheless, sharing streaming accounts, such as Netflix and Hulu, is incredibly common. The company recently surveyed more than 1,000 people across […]
In May 2021, Kenyan mobile operator Safaricom launched its own mobile streaming website BAZE with local and regional short videos. In the same year, Nigerian multinational telecoms company Globacom also introduced its Glo TV mobile app offering TV channels and streaming content. Airtel, Globacom, MTN, Orange, Safaricom, Vodacom are all examples of telecommunication companies deciding […]