Advanced Television

Research

NCTA touts cable industry’s economic impact

The US cable industry is delivering economic benefits nationwide, generating $568.7 billion (€487.9bn) in total economic output and supporting 1.3 million jobs across the country, according to a report commissioned by NCTA – The Internet & Television Association and conducted by Chmura Economics & Analytics. Additional findings in the study, Investing In America 2024: The […]

September 26, 2025

Data: Red Roses’ success drives big returns for sponsors

The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]

September 26, 2025

Report: YouTube rules US living rooms

YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]

September 25, 2025

Forecast: Alphabet, Amazon, Meta take 55.8% of 2025 ad market

A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]

September 25, 2025

Forecast: 5G surpasses 2.6bn global connections

According to data from 5G Americas and Omdia, global 5G connections climbed past 2.6 billion in Q2 2025 — a 37 per cent year-over-year surge – and are projected to reach nearly 9 billion by 2030, representing 60 percent of all wireless connections worldwide. In parallel, global cellular data consumption grew by 15 per cent […]

September 25, 2025

Forecast: China’s NTN and D2C market set for expansion

China’s space infrastructure is expanding rapidly, supported by commercial and private enterprises, as well as technological advancements in Artificial Intelligence (AI), analytics, quantum computing, and 6G research. These developments are tightly integrated with China’s ambitious plans to deliver next-generation connectivity solutions. According to intelligence firm ABI Research, China’s Serviceable Addressable Market (SAM) for satellite D2C subscription services […]

September 25, 2025

Survey: How creative sector is responding to climate crisis

The creative industries have a vital role to play in tackling climate change. Not only by reducing our own environmental impact, but by using the Creative Industries Council’s (CIC) capacity to drive awareness, influence behaviour and generate solutions. Back in 2023, industry members of the CIC signed the Creative Climate Charter, pledging to take ambitious […]

September 25, 2025

Openreach’s UK broadband upgrade reaches 20m homes

Openreach has announced that 20 million homes and businesses can now access the UK’s most reliable broadband technology, thanks to its nationwide infrastructure upgrade. From Fair Isle in Scotland’s far north to the far reaches of Cornwall in England’s South West, Openreach’s engineers have now laid full fibre cables in cities, towns and villages throughout […]

September 24, 2025

Report: Geopolitical tensions trigger spikes in DDoS attacks

In the first half of 2025, a new wave of geopolitically motivated cyber activity swept across Europe, the Middle East, and Africa (EMEA). According to NetScout’s DDoS Threat Intelligence Report, hacktivists launched more than 8 million distributed denial-of-service (DDoS) attacks globally in H1 2025, with the majority of these attacks targeting EMEA. Looking at the […]

September 24, 2025

Research: 1 in 5 US multifamily homes receive gigabit download speeds

Parks Associates has announced a new white paper, A Guide to Connectivity Innovations in Multifamily Housing, in partnership with Cox Communities, with research showing that nearly one in five multifamily residents with home internet in the US reported receiving gigabit or faster download speeds. The research explores key connectivity options available for multifamily properties, including legacy bulk […]

September 24, 2025