In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

Japan’s premium VoD sector reached a significant milestone in 2025, expanding 15 per cent year-on-year to reach $7.2 billion (€6.07bn) in total revenue. The market is increasingly defined by layered monetisation strategies, including the expansion of ad-supported tiers and a strategic shift toward deeper local content, live events and sports, according to the Japan Online […]

Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]

European Broadcasting Union (EBU) Member broadcasters are delivering the Milano Cortina 2026 Winter Olympic Games to mass audiences across Europe, with strong viewership figures reported during the opening days of competition, which started on February 6th.. RAI recorded a peak audience of 4.9 million for its early alpine skiing coverage as Italy’s Sofia Goggia secured […]

Global data released to mark World Radio Day 2026 [February 13th] by the World Radio Alliance and egta, the international trade body of multiplatform TV and audio businesses, reveals that radio reaches nine out of 10 people weekly, and commands the highest trust of any medium. The data shows the following findings: Radio reaches more […]

More than half of UK broadband customers are paying £30 (€34.42) or more per month for their service, according to research from Hyperoptic, with nearly one in five paying £40 or more. The findings come as Ofcom reports that 1.6 million people switched broadband or landline provider in the past year following the introduction of […]

Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]

Viasat, a specialist in satellite communications, has published a report which shows rising urgency among decision-makers to adopt Direct-to-Device (D2D) IoT devices within their organisations. The report – The Great Connectivity Convergence: NTN in Industrial IoT – was conducted by Vanson Bourne and surveyed 600 IoT decision-makers from five major industries: agriculture, energy, transport and […]

Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers.  The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]