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Research

Report: What have businesses learnt from global IT outages in 2025?

2025’s news cycle was dominated by geopolitical events, fluctuations in the global economy, and advancements in artificial intelligence (AI). However, a surge in widespread, disruptive IT outages – increasingly global in scale and impact – also featured regularly in this year’s news agenda, reports NetScout – a tech company providing network performance, cybersecurity, and observability […]

December 18, 2025

Data: US watched over 103bn minutes of TV on Thanksgiving

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The five-week reporting interval produced a 5.5 per cent monthly increase in television usage, with live sports driving broadcast to its […]

December 17, 2025

Data: Pay-TV growth stalls in Portugal

The Portuguese pay-TV market ended Q3 2025 with 4.7 million subscribers, a 0.7 per cent increase year-over-year. This represents the lowest annual growth since 2006, according to quarterly data from the National Communications Authority (Anacom). The overwhelming majority (98.3 per cent) of pay-TV subscribers opt for the service as part of a bundle. Fibre optics […]

December 17, 2025From Branislav Pekic in Rome

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. […]

December 17, 2025

Report warns of illicit Xmas viewing risks

People streaming movies, TV shows and sporting fixtures illegally over the festive period could be unknowingly gifting fraudsters access to their personal finances, warns a cyber security expert. The alert comes following new BeStreamWise research, a cross-industry initiative which aims to raise awareness of the dangers of illegal streaming. The research reveals that 38 per […]

December 17, 2025By Colin Mann

Data: UK median mobile download speed up 15% YoY

Ookla has analysed mobile connectivity across local authorities in England, Scotland, Wales and Northern Ireland and presented data based on its Speedtest Intelligence data from 2024 Q1 to Q3 2024 and 2025 Q1 to Q3 UK-wide median mobile download speed rose 15 per cent year-on-year to 63.03 Mbps in 2025 while upload speeds improved from […]

December 17, 2025

Forecast: ‘Analogue January’ among top New Year’s resolutions

Deloitte expects the next New Year’s resolution trend could be a digital detox, with Brits starting the year with an ‘analogue January’ or ‘Janalogue’ – a conscious disconnect from digital devices and apps. The prediction is backed by research from the Deloitte Consumer Trends Survey 2025 which revealed how consumers are already taking proactive approaches […]

December 17, 2025

Report: Home screen ads boost advertiser outcomes

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

December 16, 2025

Report: Social media at the heart of EMEA digital advertising

DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]

December 16, 2025

Forecast: UK ad spend to grow 5.5% in 2026

Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]

December 16, 2025