The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]
More than half of UK households (59 per cent) are worried about streaming annual price increases according to the latest EY Decoding the Digital Home Study. The survey of 2,000 UK consumers, which reviews attitudes towards technology, media and telecoms (TMT) found that most consumers believe streaming platform price hikes (65 per cent) are unfair […]
Despite the increasing popularity of streaming in Italy, the number of unique users for SVoD services decreased by 1.3 per cent in September 2025 compared to the previous year, totalling 15.7 million. Data from the Italian Communications Regulatory Authority (AgCom) for the first nine months of 2025 reveals that Netflix remains the leader with 8.3 […]
On-demand content consumption is firmly established in the French TV market according to Médiamétrie’s latest study, 2025 TV/Video Year. In 2025, French viewers devoted 61 per cent of their daily video time to live television, while à la carte video, including AVoD, SVoD and online videos (including social networks) represented 39 per cent of their […]
Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, revealing how marketers are entering 2026 with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution. Based on insights from hundreds of marketers, the bi-annual report shows AI […]
The NBA’s return to Europe for The NBA Berlin Game 2026 on January 15th and The NBA London Game 2026 on January 18th, which featured regular-season games between the Orlando Magic and Memphis Grizzlies, delivered standout viewership for Prime Video in the region. The Magic’s comeback victory in Berlin was the most-watched regular-season game on […]
Jonathan Broughton, Research Director at PlumResearch, has presented insights into the strong growth of Latin American content at Content Americas 2026, revealing that Chile has seen a huge 618 per cent increase in content consumption, while Peru surged 688 per cent compared to 2018 levels. Speaking at the Hilton Miami Downtown, Broughton shared findings from […]
Mobile reached record highs across every key metric in 2025, fueled by Generative AI and expanding monetisation opportunities. Sensor Tower’s State of Mobile 2026 report shows that downloads, in-app purchase (IAP) revenue, and time spent each hit all-time highs. Global IAP revenue in particular surged 10.6 per cent year over year (YoY) to reach $167 […]
US singer Bruno Mars delivered a virtual concert in Steal a Brainrot on January 17th with more than 12.8 million concurrent users coming to Roblox to catch his performance. This event set a new single artist record for most watched virtual concert. Fans had a chance to collect Bruno-themed traits and a limited edition Brunito […]
Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge – a snapshot of total TV and streaming consumption across the US. Streaming dominance in December was anchored […]