Advanced Television

Research

Survey: Third of consumers considering switching ISPs

In advance of the 2025 Network X conference, Airties, a specialist in AI-driven software that improves the connectivity experience, has announced findings from a consumer survey, independently conducted by Qualtrics, of more than 2,000 households across the US and UK. The survey revealed a looming churn crisis for ISPs: approximately one-third of households are considering […]

October 9, 2025

Study: In-game ads drive action, but measurement standards lag

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]

October 9, 2025

Report: USP critical to broadband service provider AI plans

Broadband Service Providers (BSPs) are overwhelmingly planning to move to Broadband Forum’s User Services Platform (USP/TR-369) standard in order to introduce AI, Wi-Fi sensing, L4S, and more into their home broadband offerings. This is part of their ongoing drive to deliver differentiated services and boost customer revenue, a report has revealed. The Future of the […]

October 9, 2025

Report: Music fandom is a cultural currency

Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasing power. Sourced through the annual Vevo Media Tracker (along with Vevo’s own viewership data and internal analytics), the report surveyed more than 6,000 fans in the UK, the US […]

October 8, 2025

Study: Telcos essential role in keeping Europe’s networks secure

Telecom networks are the invisible backbone of Europe’s digital society. They power daily communications, online banking and commerce, enable critical sectors like healthcare, energy and transport, and guarantee that emergency services remain accessible at all times. Without them, Europe’s economy, public services and democratic life would grind to a halt. Protecting these vital infrastructures is […]

October 8, 2025

Report: Sweden tops Wi-Fi speeds on European trains

Ookla has analysed country-level train Wi-Fi performance across Europe and Asia, using Speedtest Intelligence. Europe and Asia’s rail networks, long heralded as a backbone of economic competitiveness, are now judged not only on punctuality and comfort but on the quality of the digital experience onboard. High-quality train Wi-Fi has shifted from nice-to-have to essential rail […]

October 8, 2025

Report: US linear TV ad reach dips in Q3

iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]

October 7, 2025

Research: 41% of Gen Z shares data for convenience

Four in ten (41 per cent) of Gen Z in the UK say they are willing to share personal data to enable faster, personalised, or seamless online experiences, according to new research from European privacy tech leader, Usercentrics. In contrast, just 29 per cent of Baby Boomers report the same. While 74 per cent of […]

October 7, 2025

Forecast: Satellite broadband market to break $20bn by 2030

A study by global tech strategists Juniper Research has found that global satellite provider revenue from fixed satellite broadband will increase from $10 billion in 2025 to $20 billion (€17.1bn) in 2030. This revenue growth will be enabled by rapid investment in Low Earth Orbit (LEO) technology, which allows satellite providers to improve the latency […]

October 6, 2025

Analysis: European football sponsorship deals exceed $1bn

Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]

October 6, 2025