Advanced Television

Research

Survey: Sports content rules, but fragmentation causing frustration

Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]

October 16, 2025

Questionnaire reveals “resounding support” for BBC

The BBC has published the results of what it calls its “biggest ever listening exercise” revealing “resounding support” for its ethos. The Our BBC, Our Future questionnaire, launched in March, received 872,701 responses, with people from across the UK sharing their views on the organisation and its future. The results will play a central part […]

October 16, 2025

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads. […]

October 16, 2025

Report: Infotainment systems an opportunity for car manufacturers

A report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimising the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue. […]

October 16, 2025

Forecast: LatAm FAST households at 52m by 2029

The Latin American media and entertainment market is experiencing unprecedented transformation, with streaming adoption and ad-supported business models propelling the region toward $55 billion (€47.2bn) in revenues by 2025, according to Omdia research presented at MIPCOM. Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed during a MIP Cancun preview panel that Latin […]

October 16, 2025

Study: Less linear TV, more hyperdistribution

In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis released by Glance (Médiamétrie) at MIPCOM, the rise of platforms such as YouTube and Netflix are continuing to impact on viewers’ consumption […]

October 15, 2025Pascale Paoli-Lebailly @ MIPCOM

Study: Italian Piracy Shield risks outweigh intended benefits

An academic paper, prepared in advance of an international conference on network and service management, suggests that Italy’s Piracy Shield causes significant collateral damage. In the paper, 90th Minute: A First Look to Collateral Damages and Efficacy of the Italian Piracy Shield, the University of Twente researchers, Raffaele Sommese, Anna Sperotto, Antonio Prado, Jeroen van […]

October 15, 2025By Colin Mann

Research: Live rights reducing churn for streamers

WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis. Weekly flagship show WWE Raw has proven to be the biggest draw, building a consistent live audience that averaged 6.5 million viewing hours per broadcast. And Premium Live Event, WrestleMania 41,  […]

October 14, 2025

Data: Spanish streaming titles have biggest hit-rate

ICEX Spain Trade & Investment and Parrot Analytics have presented data at MIPCOM showing Spain has achieved a 26.1 per cent ‘hit-rate’ – the highest in Europe and Hispanic markets – underscoring Spain’s efficiency as a producer of exportable streaming hits. Spain’s slate now accounts for 6.47 per cent of global non-English streaming revenue (from […]

October 14, 2025

Study: Gen Z’s fitness obsession unlocks ad opportunities

Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]

October 14, 2025