The French transactional VoD market saw a significant uplift in Electronic Sell-Through (EST) sales with the return of LesVODays, DEGI: The Digital Entertainment Group International’s flagship campaign in the region. Now in its fourth wave, the January 2025 campaign delivered a 325 per cent uplift in EST sales volume and a 143 per cent uplift […]
Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
New streaming bundles launched in the US over the past year by both distributors and streamers are generating strong returns in 2025. These bundles feature cable TV packages that include Disney+ and Max, and opportunities to buy competing streaming services directly in new bundles (eg Disney+, Hulu, Max bundle with ads for $16.99). As consumers […]
For the first time ever, the number of paid streaming subscriptions in Denmark has exceeded five million. According to Mediavision’s latest Nordic TV & Streaming analysis, over 500,000 new subscriptions have been added over the past year, signalling a renewed wave of market growth. As in other Nordic countries, ad-supported subscription models (HVoD) are a […]
The Middle East smartphone market (excluding Turkey) started 2025 on a subdued trajectory. According to Canalys (now part of Omdia), smartphone shipments in the Middle East fell 4 per cent year-on-year to 11.7 million units in Q1 2025. After a strong rebound in 2024, the market is cooling amid softened retail demand and cautious consumption […]
The Nordic countries added approximately 3.7 million paid subscriptions during the last 12 months, reaching a total of over 23 million, according to data from Mediavision. Sweden leads the Nordic market, both in size and growth. Over the past year alone, more than 2 million new paid subscriptions have been added in Sweden, accounting for […]
Canalys’s (now part of Omdia) latest research reveals that Southeast Asia’s smartphone market declined by 3 per cent to 22.8 million shipments in Q1 2025, marking its first contraction after five consecutive quarters of annual growth. Samsung reclaimed the top position with a 19 per cent market share, shipping 4.3 million units. Xiaomi was the […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
Paid streaming subscriptions have reached an all-time high in Norway, with nearly 80 per cent of households now paying for at least one service. This represents a year-over-year growth of 6 per cent, according to data from Mediavision’s Nordic TV & Streaming analysis. Norway now leads the Nordic region in streaming uptake, well ahead of […]