The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]

YouTube, the world’s most-used video platform, continues to defy expectations — with 85 per cent of internet users now using the service each month, according to Ampere Analysis’s latest global consumer tracker of 56,000 adults. Nearly one in five (18 per cent) users say they watch full-length movies and TV shows on the platform. The […]

The BBC’s debut episode of The Celebrity Traitors is now the biggest unscripted title on Broadcaster VoD ever. Episode 1 is the biggest single episode on TV so far this year with 14.8 million views (28 days) and The Celebrity Traitors has now become the biggest Unscripted title across the entire market in the UK […]

Prime Video is the leading streaming service in Spain with 17.5 million viewers, just ahead of Netflix with 17.3 million viewers. According to the 10th edition of the OTT Barometer by Barlovento Comunicación, covering October 2025, a total of 35.8 million Spaniards accessed digital content over the past month – a figure that confirms the […]

The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 per cent of advertising spend, framing the market solely by advertising channels can be misleading. A more insightful approach, highlighted by the […]

A Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, reveals that US adults aged 65 and older are growing increasingly assured in their ability to navigate the digital world. Nearly all respondents consider themselves to be somewhat to extremely digitally literate, using their connected devices for activities such […]

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]

On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]

As The Celebrity Traitors grips the nation, data from Virgin Media O2 reveals that broadband traffic to the BBC has surged by more than 50 per cent on recent Thursday nights between 8 and 10pm, while one in three viewers admit to cancelling plans to stay in for an episode. Consumer polling from Virgin Media […]