Advanced Television

Consumer Behaviour

Third of US broadband households viewing content via Net

Sales of digital video media receivers, including Apple TV and Roku, were strong in the recent holiday season, with penetration approaching 13 per cent of US broadband households and matching the 2011 forecasts from the international research firm Parks Associates. The firm forecasts over 14 million units will sell in 2012, noting that the strong […]

February 15, 2012

Radical shift in consumer TV consumption

A study of over 1,400 UK consumers from market research firm Chadwick Martin Bailey has revealed major changes in how people are watching TV and movies, and the choices they make when it comes to the content they watch online. Once the domain of early adopters, more than half (54 per cent) of all consumers […]

February 15, 2012

Cisco: 18-fold growth in global mobile Internet data traffic

According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month – or an annual run rate of 130 exabytes – by 2016. The expected sharp increase in mobile traffic results from, […]

February 14, 2012

Study: Box Office largely unaffected by online piracy

An academic study looking at the correlation between the appearance of BitTorrent in 2003 and loss of box office revenue by Hollywood films as a result of piracy indicates that US box office revenue has largely been unaffected but that international returns have been lower than they might otherwise have been in the absence of […]

February 13, 2012By Colin Mann

Teens prefer social media to TV

Teenagers now list using social media sites such as Facebook and Twitter as their number one pastime, overtaking watching television, according to a report by Click Consult. Sixty-five per cent of those polled listed talking to their friends via Facebook and Twitter as their top leisure activity. TV companies have been aware of this growing […]

February 9, 2012

Neilsen: Tablets better than phones for advertising

Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40 per cent of tablet owners and 30 per cent of smartphone users responding to its UK Connected Devices survey agreed that “advertising is acceptable” on […]

February 8, 2012

People prefer Super Bowl on TV to live

A poll conducted by website TechBargains shows that nearly six people in 10 preferred to watch the Super Bowl on a modern HD or Smart TV, rather than from the stands. The poll found that 59 per cent preferred watching the game on a TV, and that 25 per cent of the site’s shopping visitors […]

February 7, 2012

Survey: No major risk in day-and-date

Research carried out by research firm BTIG Research suggests there is not a major industry risk to collapsing the theatrical-to-home entertainment window. The firm sought to ascertain views on how would releasing movies earlier in the home impact movie spending and piracy; whether people are all inherently movie thieves, or would a wider array of […]

February 6, 2012

Super Bowl a hit on mobile phones

InMobi, the independent mobile ad network, has released its Super Bowl XLVI Mobile Consumption Survey, revealing consumer interaction with mobile during the event. Nearly 40 per cent of respondents used mobile devices in response to TV ads and 45 per cent estimated that they would spend 30 minutes or more on their mobile devices during […]

February 6, 2012

MNOs held responsible for mobile video quality

A broad survey of mobile phone users conducted for Mobixell Networks by On Device Research, indicates that 74 per cent hold operators most responsible for their video stalling, buffering or taking too long to start when streaming over their mobile network. In light of the sharp increase in mobile video consumption forecast for the coming […]

January 31, 2012