The Mobile Content Venture (MCV), a joint venture consisting of 12 major broadcast groups that operate the Dyle mobile TV service, has unveiled new research indicating that consumers are seeking various options for mobile TV consumption. The Dyle Mobile TV Data Report, conducted by Research Now, polled a representative sample of 510 US consumers (Adults […]
Pay-TV companies are struggling to keep up with video experiences enabled by connected TVs and iPads, according to analyst firm ABI Resesarch. Their situation, caused by a slow-moving business model, as well as serving less technically savvy consumers, is exacerbated by suffering a hardware disadvantage as they rely on set-top boxes that are typically a […]
Consumer research from Leichtman Research finds that 87 per cent of US households subscribe to some form of multi-channel video service. The number hasn’t changed in the past two years, and is up from 80 per cent in 2004. The mean annual household income of multi-channel video subscribers is 53 per cent higher than the […]
IAB UK, in collaboration with ESPN in the UK, has published the results of research into fans’ media consumption around the Euro 2012 football tournament, to shed light the role played by online, mobile and social alongside more traditional media. The research – conducted with UK sports fans – found that while TV remains the […]
Although watching 3D movies provides greater immersion, it can also lead to heightened visual and motion sickness symptoms, according to a study – Stereoscopic Viewing and Reported Perceived Immersion and Symptoms – in the July issue of Optometry and Vision Science, official journal of the American Academy of Optometry. The study found that symptoms related […]
A data-driven study jointly commissioned by Google and rights collection body PRS for Music which was undertaken by BAE Systems Detica has identified six distinct business models behind online copyright infringement, with each one having clear commercial purposes. The study provides for the first time detailed research regarding the business models that are most commonly […]
Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing body for commercial TV in the UK – by COG Research has revealed. ‘Screen Life: The View from […]
The “TV Everywhere” push by US cable networks is matched by increased demand by consumers to watch programming on smartphones and tablets. Interest in viewing television on mobile devices among adults climbed to 31 per cent in 2012 from 22 per cent in 2011, according to a survey by Beta Research. Among younger adults, ages […]
May 2012 marked the first month that Nielsen has publicly reported streaming measurement on thousands of YouTube partners. The top five YouTube Partner channels, led by Vevo, Warner Music Group, Maker, Fullscreen and Machinima, combined for nearly 1.5 billion total streams. To put this into context, YouTube continues to be the top online video destination […]
As paid video content becomes more available via different distribution channels, tablet and wireless phone-viewing usage has increased, while PC/Mac-viewing usage has decreased from 2011, according to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study. The study, now in its second year, provides insights concerning attitudes, viewing preferences, behaviour patterns, awareness and experiences […]