UK 18-24 year olds are moving their TV watching online fast according to YouGov the pollsters.

Their survey notes 67 per cent of 18-24 year-olds watch all forms of linear or on-demand TV via a TV set on a daily basis, compared with 79 per cent of 25-34 year-olds, 83 per cent of 35-44 year-olds and 84 per cent of those aged 55 and over. This compares with 23 per cent of 18-24 year-olds watching linear or on-demand TV via a PC or lap-top on a daily basis, a significantly higher proportion than the 10 per cent of 25-34 year-olds and 11 per cent of 35-44 year-olds that do the same. Seven per cent of over 55s watch TV in this way on a daily basis.

Although on-demand is the predominant form of viewing on these devices, a quarter of 18-24 year-olds said they watch the majority of live TV through a PC/laptop.

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Categories: Articles, Consumer Behaviour, OTT, Research, VOD