Advanced Television

Consumer Behaviour

BBC: 11.6m watch FA Cup third round ties

A peak of 7.4 million tuned in to watch 10-man Manchester United knock Arsenal out of the FA Cup on penalties on January 12th – an audience share of 41.1 per cent. A peak audience of 3.2 million also tuned in to watch Manchester City beat Salford City 8-0 on BBC One on January 11th, […]

January 13, 2025

My5 viewing grows at record rate in 2024

Channel 5 has reported that its streaming service, My5, grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record 53 per cent versus 2023. This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb TVM year-on-year growth […]

January 10, 2025

Research: 81% Brits reach for phone after waking

Virgin Media O2 has released broadband data which shows millions of people are reaching for their phones as soon as they wake up, with marked jumps in traffic immediately after 6am, 7am and 8am, likely when most alarms are set for. This could indicate why, according to research, more than a third (35 per cent) […]

January 9, 2025

Record audiences for Premiership Rugby festive fixtures

Over the Christmas period, 2.6 million fans tuned in to Gallagher Premiership Rugby, eclipsing last season’s Festive Fixtures then-record total of 1.8 million, accordin to Barb figures. Round 8 recorded the highest ever average audience on TNT Sports with cumulative peak audiences increasing by 44 per cent across the two festive rounds. Big Game 16, […]

January 8, 2025

Research: Viewers’ acceptance of ads continues to grow

With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate most consumers prefer to watch TV ads in exchange for lower subscription costs, particularly those who remain concerned about the economy and potential inflation. Key […]

January 7, 2025

Sky Sports: Peak 3.1m watch Littler win darts final

Figures from Sky Sports indicate an average audience of 2.7 million for the World Darts Championship Final on January 3rd, with a peak of around 3.1 million. Teenage darts sensation Luke Littler took the crown with a comfortable 7-3 victory over Michael van Gerwen at Alexandra Palace. Whilst short of last year’s record (3.1 million […]

January 6, 2025By Nik Roseveare

Italy: Prime Video makes gains on Netflix

In September 2024, 15.87 million unique users accessed SVoD services in Italy, an increase of 567,000 compared to the same period a year earlier. According to Italy’s Communications Authority (AgCom), Netflix experienced a 7.3 per cent annual decline in unique users to 8.1 million but still remained the platform with the most subscribers. Second-placed Prime […]

January 3, 2025From Branislav Pekic in Rome

Report: House of the Dragon most torrented show of 2024

House of the Dragon has claimed the dubious honour of being the most-pirated TV show released on torrent sites in 2024, according to data from TorrentFreak. The Game of Thrones prequel series from HBO replaces The Last of Us, also from HBO, which topped the chart in 2023. Prime Video’s The Boys took second spot, […]

January 3, 2025

Gavin & Stacey finale most-watch UK scripted show ever

Gavin & Stacey: The Finale is the UK’s most-watched scripted show across all broadcasters and streamers since current records began in 2002, with ratings already at 19.3 million according to the latest data shared by the BBC. The special Christmas episode broke the show’s own record from the 2019 special which reached 18.5 million viewers […]

January 3, 2025

Prime Video’s TNF coverage sets US viewing records

Prime Video’s third exclusive season of Thursday Night Football (TNF) set new all-time highs and once again registered double-digit, year-over-year audience growth. “Prime Video continues to build TNF into one of the most valuable franchises in media, with best-in-class production quality, AI-powered innovations, interactive advertising offerings, and rising viewership among current and future generations of […]

January 3, 2025