Figures from Sky Sports indicate an average audience of 2.7 million for the World Darts Championship Final on January 3rd, with a peak of around 3.1 million. Teenage darts sensation Luke Littler took the crown with a comfortable 7-3 victory over Michael van Gerwen at Alexandra Palace.

Whilst short of last year’s record (3.1 million average, 3.71 million peak) it’s higher than any other non-football audience on Sky Sports in the last 12 months, ahead of the F1 British GP which had a 2.2 million average.

Darts fever once again gripped the nation over the Christmas period, with the semi-finals averaging 1.5 million and viewing up 39 per cent year-on-year, averaging 471k after the semi-finals – higher than last year’s full tournament average (391k), including the final.

Last year’s final was the most watched darts event ever on Sky and NOW, with a peak audience of 3.71 million tuning in to watch Luke Humphries defeat Littler, the highest ever non-football peak on Sky Sports.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: darts, luke littler, sky sports