Ahead of the 2025 Premier League Darts season, Sky and the Professional Darts Corporation (PDC) have announced a five-year rights extension keeping Sky Sports as the home of darts until 2030, marking nearly 40 years of collaboration. The new deal will include over 60 days of exclusively live coverage from some of the biggest darts […]
FAST service Pluto TV and MODUS Super Series have agreed a partnership to bring MODUS Super Series Darts to Pluto TV across multiple international markets – including exclusively in the UK, GSA and Denmark – providing darts content 24 hours a day, 7 days a week. Through the deal, Pluto TV is also becoming the […]
Figures from Sky Sports indicate an average audience of 2.7 million for the World Darts Championship Final on January 3rd, with a peak of around 3.1 million. Teenage darts sensation Luke Littler took the crown with a comfortable 7-3 victory over Michael van Gerwen at Alexandra Palace. Whilst short of last year’s record (3.1 million […]
In a show of support for pubs during the busy December trading period, Sky Business has donated its shirt sponsorship of PDC World Darts Championship players to PubAid, the positive voice for UK pubs. During the opening matches which took place this week, PubAid had the sleeve sponsorship for Ryan Joyce, Robert Owen and Ryan […]
Sky is stepping up to the oche with a new three-part docuseries Dart Kings (3×60’). The series marks the latest collaboration between Sky and Mindhouse Productions following the BAFTA win for Lockerbie earlier this year and the critically acclaimed Tell Them You Love Me. Dart Kings will takes viewers on a nostalgic trip down through […]
Celebrated British game show Bullseye is returning to ITV, with cricketing legend Freddie Flintoff at the presenting helm. Bullseye is one of the UK’s most successful game shows, and in a new Christmas special each playing team will be made up of an amateur dart player, known as the ‘thrower’, and their team partner, the […]
ITV will continue to televise major snooker and darts events following the signing of a one-year extension with Matchroom. The deal will see World Snooker Tour’s British Open, Champion of Champions, Players Championship and Tour Championship continue to receive free-to-air coverage across ITV and ITVX. The extension also includes a host of Professional Darts Corporation […]
Two sisters aiming to strike a deal to host a charity football match with big name stars from the Wales Euro 2016 squad, amateur darts players competing in a local pub league, and a GP who communicates with seals all feature in the new Our Lives season. Following the success of past seasons, Our Lives […]
A new report from Sky – The Attention Index – reveals what is grabbing the attention of audiences in today’s information-rich world. From the big screens in living rooms, to the small screens on mobiles, the report provides an insight into where people are focusing their attention, how people watch and how they stay connected. […]
Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]