A report by Ampere Analysis reveals that while global audiences are watching more South Korean content than ever, both international streaming platforms and local commissioners are producing fewer new TV titles. Local companies have struggled with rising production costs and the broader macroeconomic challenges, while international SVoDs are shifting their content strategy towards acquisitions and […]
As the Premier League returns, Virgin Media O2 has released research which reveals that two thirds (66 per cent) of Fantasy Football players will be turning to AI to gain an advantage this season. Younger fantasy football managers are set to embrace AI the most, with 79 per cent of those aged 25 to 34 […]
Connected TV consumption continues to surge in Spain, significantly reshaping viewing habits, according to Barlovento Comunicación’s July 2025 report. SVoD platforms remain the market leader in penetration, while AVoD/FAST models are also showing solid growth. The report highlights 34.9 million exclusive monthly Connected TV viewers, including 15.3 million daily unique viewers and 3.8 million who […]
LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]
A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]
Canada’s video entertainment sector continues its steady expansion, achieving 1 per cent value growth in 2024, and with total consumer spend projected to increase by 3 per cent in 2025. That’s according to Futuresource Consulting’s latest video insights report, which points to a market worth CA$12.4 billion (€7.75bn) by the end of the year. The […]
With rising inflation and growing pressure on household budgets, US consumers are feeling the strain, especially when navigating an increasingly fragmented and costly TV subscription landscape. Since 2018, Hub Entertainment Research’s Monetizing Video has tracked how consumers prioritise spending across TV and streaming services, which services and features offer the best value. Key findings from […]
A busy summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records. Wimbledon netted the top spot as this summer’s most read about sporting event, with articles around the tournament receiving 35 million page […]
Average daily TV audiences in Italy, both in prime time (-1.5 per cent) and for the full day (-1.9 per cent), saw a slight decrease in Q1 2025 compared to the same period in 2024, continuing a more significant decline observed since 2021. According to the quarterly Communications Observatory of the Italian Communications Regulatory Authority […]
Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]