Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discussed problems in app marketing. With the digital market becoming increasingly crowded, the biggest threat to app growth in 2026 is no longer just competition or budget, but impatience. Kochava’s analysis suggests that […]

FuboTV has unveiled an upgrade to its iOS and Android apps, powered by its proprietary AI technology, to optimise the sports streaming experience for viewerss on the go.  Fubo’s enhanced mobile apps now deliver quick hits of moments that matter in addition to full video. Sports fans can enjoy Fubo’s enhanced mobile streaming experience, which […]

DAZN, the sports streaming platform, has announced a new interactive mobile app feature that will offer football fans real-time access to players. DAZN users around the world will have the exclusive opportunity to chat live with some of football’s biggest names, including Alejandro Balde (Barcelona), Lautaro Martínez (Inter Milan), Enzo Fernández (Chelsea), and Fermín López […]

Mobile reached record highs across every key metric in 2025, fueled by Generative AI and expanding monetisation opportunities. Sensor Tower’s State of Mobile 2026 report shows that downloads, in-app purchase (IAP) revenue, and time spent each hit all-time highs. Global IAP revenue in particular surged 10.6 per cent year over year (YoY) to reach $167 […]

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]

As Paris Saint-Germain (PSG) secured a 5-0 victory over Inter Milan in the Champions League Final on May 31st, mobile app usage patterns across Europe told the story of the match in real-time data. French fans celebrated with sustained social media activity, while Italian supporters showed sharp engagement drops after the final whistle, according to […]

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]

French bodies L’Arcep, le Conseil général de l’économie, l’Arcom et l’Agence nationale de la cohésion des territoires (ANCT) have published the findings of the Baromètre du numérique (Digital Market Barometer), an annual survey conducted by CREDOC in 2024 on the adoption of digital devices, and how their use has evolved over time. Digital devices have […]

According to research by O2, nearly half (42 per cent) of British mobile phone users are paying for additional mobile storage, with photos, videos and unused apps being the main culprits of storage consumption. The true cost of being a digital hoarder has been revealed, as research reveals Millennials admit to paying over six times […]