Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]
SkyShowtime has announced the launch of dedicated, on-demand streaming channels on its platform, offering subscribers a selection of curated entertainment. Rolling out in Sweden immediately and across SkyShowtime’s other markets next year, the new feature will give users the chance to discover some of SkyShowtime’s most popular franchises such as Dexter, House, PAW Patrol, Star […]
Staff at Hub Entertainment Research have shared their 2026 predictions for the media and streaming industry. Hub is forecasting increased investment in niche sports, bigger TV/streaming bundles; a push from YouTube onto TV screens; Prime Video improving its content search; and Netflix making a gaming focus – and perhaps absorbing HBO. A boom in niche […]
More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
During the past year, traditional TV in Denmark has dropped by over 10 minutes in daily viewing time per person, reports Mediavision. That viewing is moving to digital platforms as streaming services and social video now gather 65 per cent of all video viewing. “Both social and other online video continue to grow, at the […]
Taboola has announced a partnership with LG Ad Solutions to offer Performance Enhancer, a solution that seeks to connect the gap between premium TV exposure and measurable digital outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally. “This partnership creates a more connected and measurable ecosystem for […]
Research from Omdia presented by Omdia Head of M&E Maria Rua Aguete at Content London reveals that Spain is now Europe’s leading free ad supported streaming TV (FAST) market, with 35 per cent of online adults watching FAST services each month. This places Spain ahead of the UK (26 per cent), Germany (25 per cent) and […]
Whale TV has announced the arrival of Crunchyroll, the ultimate home for anime, on Whale TV enabled smart TVs. The addition of Crunchyroll further strengthens Whale TV’s growing content line-up, giving subscribers access to a variety of mediums and genres. “Anime is a rapidly growing entertainment category worldwide, that is evolving from a niche into […]
United Group has announced the launch of SkyShowtime on Vivacom in Bulgaria and on Telemach in Croatia and Slovenia. This new partnership brings SkyShowtime’s entertainment portfolio directly to United Group customers across the region, offering blockbuster movies, global hit series, and exclusive original programming. SkyShowtime is available immediately as an add-on with flexible subscription options […]