Advanced Television

OTT

BBC NL+ launches on NLZIET

BBC Studios Benelux has officially launched BBC NL+, a brand new multi-genre video on demand and streaming platform. Starting now, subscribers of both KPN TV+ and NLZIET can access the service and enjoy a rich selection of iconic brands from the BBC and beyond on BBC NL+. A new agreement with NLZIET marks the second […]

July 21, 2025

Spain: All football for €9.99 on DAZN

DAZN, the sports streaming platform, is making an aggressive assault on the Spanish pay-TV football market with the launch of its promotional Football Plan offer for €9.99 per month. DAZN’s new Football Plan will include: Five La Liga matches per matchday (across 35 of the 38 matchdays) One free-to-air La Liga match every matchday Every […]

July 18, 2025From David Del Valle in Madrid

Report: 58% of marketers to boost CTV spend

Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]

July 17, 2025

Study: CTV ads rivals doctors in US pharma discovery

Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]

July 17, 2025

S4C reports record digital viewing

S4C has reported that viewing hours across its digital platforms are at an all-time high. In its 2024-25 Annual Report the Welsh broadcaster saw a 7 per cent increase in viewing across Clic and iPlayer since last year, with 14 per cent of all S4C viewing now taking place across Clic, iPlayer and YouTube. S4C’s […]

July 17, 2025

HbbTV announces new DRM specification

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TVs and set-top boxes, has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest […]

July 16, 2025

Zone-ify sponsors TNA Wrestling

Zone·ify, the free streaming platform, has expanded its relationship with TNA Wrestling to become an official sponsor and streaming partner. Under terms of the deal, Zone·ify will have access to a slate of TNA+ programming, with a seven-day re-air window for select events and hundreds of hours of matches available on demand. Additionally, it also […]

July 16, 2025

Survey: US sees strong value in streaming

The post-pandemic economic strain continues to rattle US consumers – with rising prices, they remain vigilant about their spending. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate that although viewers are keeping an eye on streaming price increases, they still consider such services a good value. Highlights from this ninth wave […]

July 15, 2025

Nielsen launching CTV ad spend data into UK Ad Intel

Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]

July 15, 2025

Channel 4 launching digital comedy channel

Channel 4 has unveiled plans to launch a dedicated digital comedy channel for original unscripted comedy content. Hosted on YouTube, A Comedy Thing by Channel 4 will launch later this July. The new channel will be the latest addition to the public service streamer’s digital portfolio and follows the successful debut of food channel, Channel 4 Served […]

July 14, 2025