Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform INCRMNTAL, based on nearly $2 billion (€1.8bn) in advertising spend. Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency benchmark in the US. Unlike […]

LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]

Samsung Electronics has announced the addition of new pieces from Disney’s portfolio to the Samsung Art Store, offering TV users worldwide a new way to enjoy iconic visuals from Disney, Pixar, Star Wars and National Geographic — all in 4K resolution. “We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork […]

Nearly four in 10 (38 per cent) of YouTube’s global monthly active users now watch more traditional TV and film content on the platform. Documentaries, TV shows and films are included in the top five most-watched content types on YouTube, according to consumer research by Ampere Analysis. YouTube has the largest active user base of […]

Scottish commercial PSB STV Group is holding a Capital Markets Event for analysts and investors at which the leadership team will present STV FastFwd to 2030, a refresh of the business strategy, and set out new long-term growth targets. Through execution of this strategy, STV’s vision for 2030 is to be a globally recognised content […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]

For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 per cent of total TV viewing in April, adding a half-point over March and 1.7 points since January. Compared with April 2024, […]

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]

Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on […]

3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced that One Hungary, the Hungarian TV service provider and a member of the 4iG Group, has launched a major upgrade to its OneTV service, delivering next-generation television to more than 400,000 households across the […]