Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]

S4C has reported that viewing hours across its digital platforms are at an all-time high. In its 2024-25 Annual Report the Welsh broadcaster saw a 7 per cent increase in viewing across Clic and iPlayer since last year, with 14 per cent of all S4C viewing now taking place across Clic, iPlayer and YouTube. S4C’s […]

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TVs and set-top boxes, has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest […]

Zone·ify, the free streaming platform, has expanded its relationship with TNA Wrestling to become an official sponsor and streaming partner. Under terms of the deal, Zone·ify will have access to a slate of TNA+ programming, with a seven-day re-air window for select events and hundreds of hours of matches available on demand. Additionally, it also […]

The post-pandemic economic strain continues to rattle US consumers – with rising prices, they remain vigilant about their spending. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate that although viewers are keeping an eye on streaming price increases, they still consider such services a good value. Highlights from this ninth wave […]

Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]

Channel 4 has unveiled plans to launch a dedicated digital comedy channel for original unscripted comedy content. Hosted on YouTube, A Comedy Thing by Channel 4 will launch later this July. The new channel will be the latest addition to the public service streamer’s digital portfolio and follows the successful debut of food channel, Channel 4 Served […]

A man who pocketed £1 million (€1.15m) by running three illegal streaming websites has been jailed. Stephen Woodward sold illegal access to copyrighted content through the websites IPTV Hosting, Helix Hosting and Black and White TV. He used the funds to buy designer clothes and jewellery, holidays and a Jaguar F-Type V8 coupe worth £91,000. His […]

It’s easy to assume that all live streaming follows the same template, one camera, a steady feed, and passive viewership. But that assumption crumbles the moment you enter the world of live casino streaming. Here, content doesn’t sit still, but it reacts. It adapts and invites the viewer into something far more involved than traditional […]

Roku, the TV streaming pioneer, has announced the availability of What to Watch on all existing and future Roku TV models in the UK, giving viewers an easy way to find the content they desire while easing the overwhelm of too many choices. What to Watch offers personalised recommendations based on viewers’ habits, their current […]