Connected entertainment specialist VIZIO has confirmed that the STARZ app is now available on VIZIO Smart TVs. Millions of VIZIO users across America can now access STARZ’s premium hit original series and library of on-demand movies. Highlights include STARZ original series from the Power Universe, Outlander and P-Valley, as well as titles such as Spider-Man: […]
Findings from a study by digital media measurement, data and analytics software platform DoubleVerify (DV), examining how Connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, suggest that viewability – a measure of whether an ad had the chance to be seen by a user – is an important performance […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]
LG Electronics (LG) is partnering with cloud gaming service Google Stadia to offer three months of access to Stadia Pro for both new and existing LG Smart TV owners. This limited-time promotion is now available and applies to LG TVs operating webOS 5.0 or higher in the twenty-two countries where Stadia is now available. LG […]
Streaming TV platform and device specialist Roku has reported Q2 2022 financial results that show revenue and gross profit growth have slowed, with the company noting that there was a significant slowdown in TV advertising spend as a result of the macro-economic environment, which put pressure on its platform revenue growth. In its Letter to […]
Sky Ireland has announced that Sky’s connected TV, Sky Glass, will officially launch in Ireland on August 25th. Available in a range of sizes and colours, Sky Glass allows users to receive Sky TV over WiFi – removing the need for a satellite dish or set-top box. Sky Ireland CEO, JD Buckley, commented: “Following its […]
Hub Entertainment Research’s annual Monetization of Video study, tracking which TV providers US consumers feel provide the best value, and which attributes make one provider more valuable than another, highlights the value of platforms that can simplify an ever-more complex TV ecosystem. Almost all who access all their providers in one place say it makes […]
Gusto TV has partnered with LG Channels and launched its VoD service in 19 countries.LG Channels is a free, content streaming service for LG smart TV owners. Gusto TV’s channel will become available on LG Smart TVs models running webOS 3.0.“When it comes to home entertainment, LG Channel viewers expect the best, and with the […]
More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the premium CTV/OTT advertising solution for regional and local advertisers. The survey reveals that investment and optimism for CTV advertising are already high and continuing […]