Advanced Television

Connected TV

ShowHeroes launches Retail Ads for CTV

ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its global publisher network. Retail Ads for CTV seeks to bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact […]

June 10, 2025

Report: Advertisers achieve new levels of transparency and scale with CTV

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in […]

June 5, 2025

Singapore ISD seller convicted

A seller of Illegal Streaming Devices (ISDs) in Sim Lim Square has been sentenced in relation to 34 charges selling ISDs that provided users with illegal access to copyrighted content. That content included Premier League football matches, as well as movies and TV shows belonging to members of anti-piracy coalition the Alliance for Creativity and […]

June 2, 2025By Colin Mann

LG Ad Solutions, Experian CTV ad partnership

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights […]

June 2, 2025

Spain: Samsung TV Plus reaches 2.2m users

Samsung TV Plus has become one of the leading FAST platforms in Spain, offering 140 TV channels through a free app pre-installed on all Samsung connected TVs. In an interview with Hablemos de Tele, Ana Izquierdo, Head of Business Development for Samsung TV Spain, said that the service currently has 2.2 million active users in […]

May 30, 2025From David Del Valle in Madrid

RTL AdAlliance, Eurosport 1 Addressable TV deal

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]

May 27, 2025

Data: CTV outperforming linear, YouTube in US

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform INCRMNTAL, based on nearly $2 billion (€1.8bn) in advertising spend. Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency benchmark in the US. Unlike […]

May 23, 2025

Samsung Art Store adds Disney artwork

Samsung Electronics has announced the addition of new pieces from Disney’s portfolio to the Samsung Art Store, offering TV users worldwide a new way to enjoy iconic visuals from Disney, Pixar, Star Wars and National Geographic — all in 4K resolution. “We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork […]

May 22, 2025By Nik Roseveare

Report: Ad fraud on the rise

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]

May 21, 2025

Samsung bridges mobile and TV data

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]

May 20, 2025