LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]
A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
Samsung Electronics has announced a collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store. With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s archive of art and patterns in their own homes. The collaboration […]
Everyone TV – the organisation leading the evolution of free TV in the UK – is expanding into streaming devices. Freely, the free streaming platform backed by the BBC, ITV, Channel 4 and 5, will launch on Netgem devices later in 2025, giving audiences the freedom to ‘plug-in and stream’ live and on demand TV […]
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]
Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]
The global entertainment & media (E&M) industry edged towards $3 trillion (€2.55tn) in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according to PwC’s Annual Global Entertainment & Media Outlook 2025-29. The E&M industry is projected to grow at a compound annual growth rate (CAGR) […]
UK broadcast regulator Ofcom is consulting on its provisional view of the television selection services (TSS) it proposes should be designated under the Media Act 2024. According to Ofcom, it is critical that viewers can easily find and discover the diverse range of high-quality content public service broadcasters (PSBs) offer for UK audiences, including trusted […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally. This […]