Trade body the Connected TV Marketing Association (CTVMA) has published its Global Policy Guide for the connected TV industry, outlining six key pillars critical for industry growth and profitability in an interconnected world. Developed after six months of industry-wide consultation, the guide reflects the mission, purpose and values of the CTVMA constitutional members from Samsung, […]
The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]
Kartoon Studios has launched Kartoon Channel’s videogame FAST channel through Samsung TV Plus in three European territories – the UK Italy, and Spain. In addition, through a joint venture with Power Kids, Kartoon Channel will be offered in India. These new territories will immediately provide Kartoon Channel with a footprint of over 1.5 billion new […]
The Connected TV (CTV) video streaming industry in the US operates a massive data-driven surveillance apparatus that has transformed the television set into a sophisticated monitoring, tracking and targeting device, according to a new report from lobbying group the Center for Digital Democracy (CDD). How TV Watches Us: Commercial Surveillance in the Streaming Era documents how CTV […]
Everyone TV – the organisation behind streaming platform Freely and the evolution of free TV in the UK – has struck a deal with Amazon Fire TV In a significant development for the new platform, Freely will now be available on a wide range of new next-gen smart TVs which use the Fire TV operating […]
Samsung TV Plus has announced that nearly 4,000 hours of free-to-stream Korean shows and movies are now available on-demand on the service across a variety of genres, such as K-Dramas, K-Crime, K-Thrillers and K-Romance, among others. The K-Content, available to US users, comes from Koreaan production companies CJ ENM and NEW ID and distribution company […]
LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]
LG Electronics (LG) last week held webOS Summit 2024 in Incheon, South Korea, sharing its strategic vision and future initiatives for expanding the AI webOS ecosystem and growing its platform business. Themed Empowering webOS with AI, the second webOS Summit played host to around 300 attendees representing 140 partner companies – including content developers, producers […]
Vizio has announced an expanded partnership with Fox Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs in the US on Fox. The experience begins on Vizio’s Home Screen, where millions of viewers will be greeted with custom creative […]
CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]