Samsung Electronics has announced the launch of its Generative Wallpaper feature for the 2024 Neo QLED and QLED models, powered by Tizen OS. This new feature leverages AI to create custom 4K images that aim to enhance the TV’s display, offering users a unique way to personalise their viewing experience.

“Generative Wallpaper brings a new dimension of personalisation to our customers’ screens, allowing them to customise their TVs in a way that truly reflects their style,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “As we continue to push the boundaries of AI technology, we look forward to transforming the home entertainment experience and evolving how users interact with their screens.”

Through Generative Wallpaper, Samsung will deliver visuals that seamlessly integrate with home décor, creating an immersive atmosphere. The feature will be available through Samsung’s Ambient Mode, which transforms the TV into a canvas for curated visuals, including useful information like weather updates, news and time.

To access the feature, users can navigate to the ‘Ambient Mode’ menu, select the button and choose from themes such as ‘Happy Holiday’ or ‘Party.’ Samsung’s advanced AI then provides 4K visuals that harmonise with the user’s home environment.

Generative Wallpaper will debut this October in South Korea, North America and Europe, with a global rollout planned for 2025.

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Categories: AI, Articles, Connected TV

Tags: AI, OLED, qled, samsung