Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]
Zone·ify, the free streaming platform, has announced the launch of a new feature: free interactive games playable instantly with an existing TV remote. In partnership with ES3 – the TV interactive engagement platform provider, the launch enables Zone·ify to offer native gaming as part of the core TV experience – no downloads, consoles, or mobile […]
History Hit, the SVoD, content platform and podcast network founded by Dan Snow, and Ubisoft have renewed and expanded their partnership. This collaboration will see History Hit continue to produce the Assassin’s Creed-inspired evergreen Echoes of History podcast, in addition to a newly launched YouTube channel. Developer interviews will be introduced as a new format […]
MwareTV, a leading provider of IPTV and OTT middleware solutions, has announced an expansion of its TV services by integrating interactive TV games powered by Lala Games. The partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms. Lala Games, powered by Gameflix.TV, offers a seamless gaming […]
Samsung Electronics has announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide. With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
The streaming revolution and the iGaming boom have operated in adjacent spheres. One delivers on-demand entertainment with increasingly personalised content, while the other offers interactive, gamified experiences in real-time. But as user behaviours shift and monetisation models evolve, we are witnessing a convergence—streaming and gambling are beginning to speak the same language. At the heart […]
Virgin Media O2 has released data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube. The weekday traffic jump comes from Virgin Media O2’s broadband network analysis, which […]
LG Electronics has announced the arrival of the Xbox app (in Beta) on LG Smart TVs, allowing users to stream Xbox games on the big screen at home. Gamers in over 25 countries are now able to play the latest indie hits to the biggest AAA titles directly through the Xbox app on their LG […]
Volkswagen (VW) is expanding its gaming offering in selected models. The Pac-Man Championship Edition is now available in the optional AirConsole In-Car App for playing on the infotainment display in a parked vehicle. A smartphone serves as the controller. VW is the first automotive manufacturer to combine the new game with the vehicle’s background lighting […]