Prime Video in India has onboarded AP International South Cinema, as an add-on subscription. AP International South Cinema, one of the largest South Indian film libraries, will bring a specially curated selection of Tamil and Malayalam blockbusters and contemporary classics featuring India’s biggest superstars to customers, and will be available as an add-on subscription on […]
Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]
The EbonyLife Group has launched EbonyLife ON Plus, a global digital platform that reimagines how the world experiences African creativity. Available via the App Store and Google Play, the platform blends entertainment, learning, fashion, and live experiences to create what founder Mo Abudu calls “a complete lifestyle ecosystem.” “EbonyLife ON Plus puts African stories back in […]
Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]
With a steady flow of content, Sesame Street is a mainstay of children’s entertainment. Despite its global success, its future looked uncertain when Warner Bros Discovery chose not to renew its deal with the Sesame Workshop. Netflix stepped in to give Sesame Street a new global home and, according to research from Ampere Analysis, the […]
According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declined to 41 per cent of households. With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market now represents a $147 billion (€127.9bn) annual […]
FuboTV has announced the launch of its Fubo Channel Store in the US – a central location for its standalone plans. Fubo Channel Store provides frictionless access to standalone plans ingested directly into the Fubo experience. With Fubo Channel Store, subscribers can access the premium programming they subscribe to in a central hub without exiting […]
Netflix and Embratur, the Brazilian Tourist Board, announced during the World Travel Market (WTM) in London the launch of a virtual travel guide designed to help travellers from around the world discover Brazil through the real-life locations featured in Brazilian Netflix series, films, and reality shows. The first stop is the Amazon region, where productions […]
New Australian rules require global streaming platforms with more than 1 million Australian subscribers to spend 10 per cent of their total Australian expenditure – or 7.5 per cent of their revenues – on local originals. Australia’s Labor government has long planned to being in the quotas as part of its Revive cultural policy. Global […]
Netflix and Yash Raj Films (YRF) have announced a partnership to bring a selection of Bollywood films to audiences around the world. The partnership, effective immediately, gives access to a curated lineup of YRF films that will roll out in phases to celebrate special occasions, festivals, and iconic cinematic moments. Celebrating the King of Bollywood, […]