NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting. For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]
The push towards net zero by 2050 continues: over 90 per cent of the world’s GDP is now covered by commitments to reach this objective. More than 900 companies have made pledges, including media and entertainment giants such as Walt Disney, Netflix, BBC, and Amazon Studios. However, with rising inflation and a pessimistic economic outlook, […]
Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]
Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyse their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This news follows on the heels of the announcement of SeenThis’ new creative platform last month. In addition to enhanced […]
Nielsen has introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on programme level measurement across platforms, is the […]
Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater […]
Brightcove, the streaming technology company, is the official provider of Badminton TV, a subscription-based internet TV channel that will livestream this year’s Badminton Horse Trials, taking place May4th – 8th. The 2022 livestream attracted almost 75,000 viewers, demonstrating the demand for online, real-time event coverage. This year, Badminton Horse Trials has selected Brightcove as its […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, announced today it is partnering with Epsilon, an advertising and marketing technology company and part of Publicis Groupe, to integrate Samba TV’s OTT and linear television viewing data into Epsilon PeopleCloud. The integration provides Epsilon clients with granular insights into customers’ TV […]
Nagra, a Kudelski Group company and independent provider of content protection and media and entertainment solutions, has announced that Openview, the South African independent and free-to-air television service, has extended its relationship with Nagra to secure Ultraview, its new pay-TV offering. “Nagra has played an instrumental role as a trusted partner in evolving our business […]
FIFA has announced that Cisco has been appointed as the Official Network Infrastructure Provider for the FIFA Women’s World Cup Australia & New Zealand 2023. As an Official Tournament Supporter for the Asia-Pacific region, Cisco will deliver a secure network that connects the entire tournament ecosystem, from the venues and operations to the administration and […]