DoubleVerify partners with TVision
June 14, 2023
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV).
DoubleVerify and TVision are joining forces to combine DV’s scalable ad exposure data, including viewable time and screen share, with TVision’s viewer presence and eyes-on-screen ad attention signals, delivering the most holistic attention measurement solution for advertisers looking to gauge their performance on CTV at scale.
The combined offering will enable advertisers to measure media performance on CTV to justify premium budget allocations, validate campaign effectiveness, and improve digital investment returns. Furthermore, by extending DV’s attention measurement to CTV, clients will be able to analyse campaign performance holistically across open web inventories, formats and devices at scale in order to maximise business outcomes and KPIs.
“Our alliance with TVision is a significant stride towards comprehensive and reliable attention measurement in CTV,” said Daniel Slotwiner, SVP of Attention at DoubleVerify. “This partnership underscores our commitment to delivering the most scaled, objective, and actionable performance metrics for our clients. By aligning TVision’s viewer presence and eyes-on-screen attention data with our own ad exposure and user engagement data, we are establishing a new standard for assessing the true impact of CTV advertising – ultimately driving superior outcomes for brands across the globe.”
Technical integration between DV and TVision will be ongoing over the next few months. The companies anticipate the combined offering will be available for customers in a closed beta in the second half of 2023, followed by a broader market release.
“We are thrilled to collaborate with DoubleVerify to advance the adoption of attention measurement across CTV environments,” said Yan Liu, CEO & Co-Founder of TVision. “Our partnership enables marketers to gain deeper insights into where and when they get the most value in CTV.”
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