DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of DV Marketplace Suite, a toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite is a quality measurement and analytics solution […]
Better rural connectivity in parts of South America will be delivered thanks to the creation of new internet networks that will use a one-of-a-kind cloud-based platform for their management and monitoring. The neXat platform will give VNET, an innovative Guyanese company that specialises in providing internet access to rural locations, tools to manage and monitor […]
NBCUniversal has been awarded the TAG Brand Safety Certified Seal across all its global network of properties, including Peacock. The Trustworthy Accountability Group (TAG) is a recognised organisation leading the charge to fight criminal activity and protect brand safety in digital advertising. To become globally certified, NBCUniversal underwent an independent audit, which reviewed policies, training […]
Regiogroei, the digital partnership of 10 Dutch regional media broadcasters, today announces their project with XroadMedia, the specialists in building innovative and ground-breaking content discovery and personalisation solutions. Regiogroei were looking to replace their existing recommendation solution with a more innovative and advanced alternative that would be able to scale. XroadMedia’s pioneering solution will give […]
Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]
VideoAmp has announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimiations […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]
Crunchyroll, the anime streaming specialist, and Duolingo, the language learning platform, are partnering to celebrate anime and the sixth anniversary of Duolingo’s Japanese language course. Duolingo’s Japanese course will now feature nearly 50 phrases inspired by a number of popular anime series. As part of the partnership, premium Crunchyroll subscribers will be eligible for a […]
Babeleye, the specialists in TV & entertainment metadata for video platforms, has announced that satellie operato Intelsat is using Babeleye’s rich metadata to power VideoNow in Africa. VideoNow by Intelsat, in conjunction with EasyBroadcast, is a service for viewers looking for free-to-air (FTA) content on DTH platforms. Through VideoNow, viewers are able to find and […]
Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]