Match Group, Peacock partnership
June 22, 2023
Match Group, a provider of digital technologies designed to help people make meaningful connections, and streaming platform Peacock are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiences.
Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s programming and characters with dating brands like Tinder, Match, OkCupid, BLK, Chispa, and Plenty of Fish. Participating apps’ members will be eligible for time-bound offers from Peacock. Consumers can redeem their first Peacock offer in app now.
“A favourite TV show or movie is an important connecting passion point when it comes to singles uncovering a reason to bond. We’re delighted to announce our partnership with Peacock to bring more of those moments of connection to our members,” said Peter Foster, GM of Global Advertising and Brand Solutions at Match Group. “We are the perfect platform for Peacock to reach their core consumers while they are in the discovery mindset.”
“Peacock and Match Group are two fun and relevant brands that millions of people have come to rely upon whether to be entertained, informed or to find love,” said Michael Srour, Senior Vice President, Partner Marketing, Peacock. “We hope to bring Match Group’s users together through engaging content using the rich characters and storylines of Peacock.”
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