FreeWheel, a Comcast company and technology platform for the video advertising industry, and Experian, a data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will enable advertisers to reach more precise, addressable audiences, ensuring consumers receive more relevant experiences, products and services. Experian’s […]
Video software company, Synamedia, has announced that Pathé, the French film producer and distributor, has chosen Synamedia ContentArmor forensic watermarking to protect content on its D2C streaming service, Pathé Home. Using ContentArmor to identify the origin of leaks and take disruptive counter measures, Pathé will safeguard its investment in thousands of movies across all devices […]
Parrot Analytics, a specialist in media and entertainment analytics and the inventor of streaming valuation, has announced the launch of Sports Demand, an advanced global sports analytics system. Built on Parrot Analytics’ proprietary demand measurement technology, Sports Demand delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors – empowering them to navigate the […]
Ideal Systems will be previewing ‘Tabatha’, an integrated newsroom AI platform with native integration of Comcast Technology Solutions’ (CTS) VideoAI at IBC2025 in Amsterdam. Tabatha is optimised and tailored for using AI in modern TV newsroom productions and is the latest module for Ideal Systems ‘Alice’ cloud integration platform. Tabatha’s native integration with VideoAI from […]
Media Excel, a specialist in video encoding and transcoding solutions, has announced a strategic partnership with Skandha Media Services, a media services organisation that leverages cloud technology, automation, AI, and machine learning to serve the needs of Tier-1 broadcasters, operators, and content platforms. This partnership brings together Media Excel’s HERO platform, which is known for […]
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced its collaboration with DAZN, the sports entertainment platform, as the exclusive live playout partner for the FIFA Club World Cup 2025. Amagi supported DAZN’s delivery of all 63 matches of the inaugural tournament to a global audience, enabling uninterrupted service and […]
Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution […]
Finnish technology companies Media Tailor and SPX Graphics have announced a partnership to enable media organisations to adopt the new generation of HTML graphics as easily and cost-effectively as possible. The cooperation includes joint marketing, sales, customer project delivery, and technical support. Both companies see cross-border collaboration as essential for solution development and international expansion. […]
Global provider of video streaming software and services, Accedo, is launching an identity management functionality for its award-winning SaaS platform, Accedo One. The feature will be showcased at IBC 2025 in Amsterdam. With this new functionality, Accedo One is able to support user registration and authentication, something previously only possible through third party integrations. This […]
On August 8th, the European Media Freedom Act (EMFA) entered into effect, marking a step toward supporting an independent and pluralistic media sector in Europe. The EMFA offers key safeguards to public service media. It also provides for a right to have the media brand made visible to users, for example on Smart TVs and […]