mirada, the audiovisual content interaction specialist, has teamed up with Sky Italia to deliver interactive advertising applications. The new service will allow viewers on the Sky Italia platform to engage with adverts through a 'call to action' in the interactive menu and will allow brands to offer additional associated content or product information.
Market research company Synovate has released the findings of its global advertising study, shedding light on which media are the most effective in targeting Americans and their daily media habits. According to the study, Americans can’t live without the Internet, want to see advertisements that are innovative, and are open to new technologies that monitor […]
Google is banking on significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively. “The one big shift in the next three to five years is going to be video advertising,” Nikesh Arora, president of global sales operations and business development, commented. “If you believe there’s a big consumer shift […]
Virgin Media is betting on new rules governing pay-TV being in place as early as next July, potentially allowing it to make a big marketing push for the next soccer season. The company hopes regulator Ofcom will force dominant pay-TV firm BSkyB to make its most sought-after content, including sports and movies, available to other […]
Playcast, a venture capital-backed company based in the UK and Israel, claims to have developed a system that will allow video games to be played in the home via existing cable TV networks, without the need for any extra hardware. It claims its new system will allow video games to be played live on existing […]
Korean mobile TV operators will introduce interactive services in December. The country’s six terrestrial DMB operators will start ‘DMB 2.0’ services and allow customers to access a range of data services such as e-commerce, stock updates, and personal video recording. Despite the services being available shortly, there are no handsets as yet that support the […]
Virgin Media has launched dynamic advertising on its on demand TV platform. Ads from brands including L’Oreal, Sony Ericsson, Kelloggs and Microsoft, will appear around on demand content from Living, Virgin1 and Bravo. Advertising will roll-out across Virgin Media's on demand TV service, currently in 3.7 million households, beginning with 300,000 homes from this month. […]
Traditional Video-on-Demand services, and traditional “siloed” video services currently use a great deal of proprietary, or industry-specific, equipment. Market research firm, In-Stat sees traditional and pay TV service providers migrating to more efficient Content Delivery Networks (CDNs) and data centre models based on server virtualisation. This migration enables content portability and will have a direct […]
International investment and industrial group Bolloré is interested in taking over one of two pay digital terrestrial television (DTT) frequencies vacant since the closure of AB1 and Canal J earlier this year, according to Les Echos. The Bolloré Group already broadcasts the Direct8 channel on free DTT. France Telecom's Orange, which launched pay channels Orange […]
John Malone, who's Liberty Media is the largest individual shareholder in DirecTV told US media “I can be the first one to say DirecTV is not for sale”. Liberty Media split off DirecTV last week to combine it with some its cable network assets creating an independent and larger DirecTV. This has sparked speculation the […]