Google is banking on significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively. “The one big shift in the next three to five years is going to be video advertising,” Nikesh Arora, president of global sales operations and business development, commented.

“If you believe there’s a big consumer shift going on, the advertising dollars will have to follow,” Arora said of the increasing popularity of watching video on the Web.

In the third quarter, Google said it monetized 1 billion video views week on YouTube.

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