Playcast, a venture capital-backed company based in the UK and Israel, claims to have developed a system that will allow video games to be played in the home via existing cable TV networks, without the need for any extra hardware. It claims its new system will allow video games to be played live on existing set-top boxes of on-demand TV providers, such as BT and Virgin Media.

Chief operating officer Alon Shtruzman says Playcast will offer a selection of video games from leading publishers as a subscription channel. He said: “We see ourselves as a pay TV operation, engaging with companies like Virgin, Sky, BT in the UK and Cablevision in the US, offering video games on demand as part of the TV mix. The games portal will appear like a channel on the EPG.”

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