ThinkAnalytics, a specialist in Al-based content discovery, audience insights and targeted advertising, has announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising for its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented viewership data […]

Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]

Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]

New measures to secure the long-term success of the UK’s community radio stations have been announced by the government. There are more than 300 community radio stations dedicated to serving small geographic areas and largely run by more than 20,000 volunteers across the UK. Media Minister Stephanie Peacock will table amendments to the Community Radio […]

GroupM, WPP’s media investment group, has revealed the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over the last 12 months and shares projections for 2025 and beyond, finds that strong performance of the largest sellers of advertising and increased digital expansion have propelled growth in global […]

John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent in November 2024, compared to the benchmark taken in September this year. Asda’s The Gnomes of Christmas advert came in a close second, […]

Virtual Minds, the adtech specialist of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for Ad Alliance to make RTL Deutschland’s linear TV reach programmatically accessible. This is a milestone for cross-media advertising sales house Ad Alliance and a major […]

Video software provider, Synamedia, and OSN Group, ab entertainment network in the MENA region, have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by Synamedia Iris, enabling targeted advertising across linear broadcast channels.  With ad-skipping restrictions and fewer ads than other CTV platforms, OSN ensures a higher share of voice (SOV) […]

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. Global […]