RTL AdAlliance has launched its AdManager – a self-service platform launched and operated by the international media sales house of RTL Group. This platform gives international advertisers direct, scalable entry to video content by some of the most demanded European broadcasters and media brands.

With the same comfort advertisers know from social ad buying and without any additional fees, AdManager by RTL AdAlliance lets agencies and brands segment ad inventory from broadcasters such as RTL and Warner Bros Discovery in Germany, Viaplay in Finland as well as a number of CTV players.

The platform is gradually rolling out its entire media collection of Big Screen media brands from Germany, Italy, Spain, the Nordics and France. Advertisers of all sizes can leverage a media offering seamlessly integrated across all channels – by facilitating different KPIs to target specific European audiences effectively. Brands can create, manage and monitor advertising campaigns on a premium digital portfolio, track their performance and make adjustments in real-time, ensuring their ads are reaching the right audience.

Within the storefront, advertisers and agencies can select between curated media packages compiled to reach clearly defined audiences within corresponding media environments. All packages can be customised to further distinguish target markets, media portfolios and audiences. Advertisers can address specific audiences and attune campaigns to premium entertainment segments for special occasions, capitalising on festivities, sports events and cultural moments across several markets at once.

Oliver Vesper, CDO and Deputy CEO RTL AdAlliance, commented: “Today, advertisers and agencies have a fundamental need for simplicity in European media buying. By introducing the AdManager by RTL AdAlliance, we take a significant step to make navigating through our total video universe in all European markets as simple as possible, providing key information, guidance for media planning and buying: Reach the audiences you want, pay only for what has been delivered, and access all relevant campaign information with just a few clicks. We are putting our premium content from leading broadcasters in Europe, CTV and video publishers into the spotlight, making it easier for our clients to grasp the high-quality media offer across all channels and plan impactful campaigns in one location. Our ad manager aims to set new standards to truly represent broadcasters and video publishers and serve as a supportive buying tool for advertisers by combining premium video inventory with sophisticated user data and targeting technology.”

The AdManager by RTL AdAlliance synergises with smart Audiences, the signature targeting product of RTL Group’s international sales house, leveraging viewing affinities and demographic signifiers to curate affinity groups tailored to advertisers’ needs.

This AdManager by RTL AdAlliance is developed together with DanAds, a provider for customisable and scalable self-serve ad tech infrastructure to serve European- specific needs.

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Categories: Advertising, Articles, Broadcast

Tags: RTL, RTL AdAlliance, warner bros discovery