Video ad views up 43% YoY
May 20, 2015
FreeWheel concluded 2014 reporting strong growth and evolution in the digital TV market. The company’s Q1 2015 report shows those trend are continuing.Another quarter of growth and maturity is being led by “the new living room.” The same high-quality TV content that was traditionally consumed in the living room is today being experienced by the same audience through a multitude of screens and locations.
With video ad views growing 43 per cent year-over-year and video views at 40 per cent, Q1 2015 kicked off what should be one of the strongest growth years since the inception of the premium digital video market.
Leading agencies and brands have embraced premium digital video’s value proposition. With its engaging content, hard-to-reach audiences and advanced targeting capabilities, marketers are shifting spend to digital video, aligning budgets to viewership. The demand for demand for this quality inventory is reflected in the fact that 94 per cent of Programmer ads were direct sold this quarter.
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