Google is seeking to forge partnerships with newspaper companies to publish video news clips on YouTube and share the advertising take. David Eun, Google’s vice president of content said that the company is having “deep discussions” with various content providers in Seoul and will announce deals very soon.

“You can have video content on your own websites and generate revenue from the ads. Or you can make a ‘branded channel’ on YouTube and have sub-channels for individual reporters, then draw the traffic back to the newspaper’s website,” said Eun.

The clips would carry video-in-display ads – small commercials that appear at the bottom of video clips in transparent letters, occupying about one fifth of the screen.

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